Oral Business Report Case Study Example | Topics and Well Written Essays - 500 words

Oral Business Report - Case Study ExampleIt produces a variety of dairy consumer products which are divided up into quartette categories, namely milk, cheese, butter & spreads, and cream. (Devondale, not dated)Devondale has been very particular about the consumers demand and satisfying it. It also keeps track of the trends in the market and consumers lifestyles through effectual market research. These researches help Devondale in transforming consumers requests into finished products that are profitable for the business.Significant proportion of Australias population is working and it is not easy for working people to position full meals in a limited period of time. People are also much more aware and conscious about health and nourishing food. Devondale used these finding to its advantage and came up with a range of low-fat products that were very appealing to the Australian consumers. (Devondale, not dated)Devondales promotion slogan says Wholly Australian. These slogans progre ss to a certain psychological effect on the consumers as a lot of times people buy products on the basis of the country of origin. These four TV advertisements and a magazine advertisement are going to help us understand the kind of impression that Devondale has been able to create as a brand and how it has become a market leader.Devondales long life cream ad shows the di