Catastrophism and Related Arguments in Geology Essay Example

Catastrophism and Related Arguments in Geology Essay Example Catastrophism and Related Arguments in Geology Essay Catastrophism and Related Arguments in Geology Essay was an statements about their different attacks and apprehensions. Catastrophism was, a theory foremost introduced by the Gallic palaeontologist Georges Cuvier, which described that Earth has been in changed much more in its yesteryear, by geological forces in great magnitude, such as temblors, major inundation, and volcanic eruption ( Appleman 35 ) . Catastrophists believed that, recent alterations were gradual, which have been declined, from Earth s initial violent province ( unstable ) to current peaceful ( stable ) province. In this manner, Earth s history was considered as consequences of accretions of ruinous events over a comparatively short clip period. In contrast, the other geological theory was subsequently known as uniformitarianism, which argued that accounts and ratings of geological events could be interpreted with mention to physical procedures that have been runing on Earth since its yesteryear, at about the same strength and measure. These different apprehension was divided into two schools, viz. catastrophist and uniformitarian, b ased upon how geologic forces, rate of alterations and developments were evaluated otherwise. Argument on Force and Cause What the geological forces and the strength have been, and what the causes were, originate in first topographic point to the statements. The uniformitarian insisted on uniformity of causes, stated in Lyell s rule of geology in 1830, suggested that for absolute gradualism, it required huge sum of geologic clip to treat natural choice ( Bowler 130 ) . Additionally, Lyell pointed out that in Earth s history, the overall development could non be directional and hence, an initial province of the Earth would non be traced back to. A. Sedgwick and W. Whewell, from the calamities cantonment, shortly came to assail Lyell with their two hypotheses: ( I ) greater magnitude and strength of geological forces existed in the early periods and ( two ) there were gradual developments from the violent crude phase in Earth history, to its current stable status. Nevertheless, new natural philosophies came in to the assistance of the catastrophists. W. Thomson ( Lord Kelvin ) used the jurisprudence of t hermodynamics, to dispute the steady province position of Erath history proposed by the uniformitarian. Equipped with new natural philosophies Torahs, Kelvin showed, the sum of energy required for infinite active-state, could non be allowed, shortening the clip span of earth history was to about 100 million old ages old, which was merely a little fraction of what required in Darwin s theory. Under this status and appraisal, development would non be impossible, but must come on at a faster rate ( Bowler 234 ) . Darwin, through his observation during the 1835 Chile temblor, provided house grounds for Lyell s gradualism. He found out the formations of Andes and coral islands, by analyzing the coral reeves that grew indoors out upon the dead 1s on the Andes ( under the status that coral reeves could non populate excessively deep from the surface ) , he concluded that the mountains and coral islands elevated from under the sea degree in similar mechanism. Fossil job However, the big graduated table of discontinuities at geological record could non be explained. Other evolutionists came with other groundss to give land support to the steady province theory. Darwin showed the bounds of dodo record: it was discontinuous resulted from its rarity and inclinations to difference species at assorted environments ( Johnson 47 ) . By demoing that, fossils merely formed under certain conditions ( sudden entombment, high force per unit area, and appropriate temperature ) at low possibilities over clip, and formed dodo record may non be preserved over clip, ensuing fewer and fewer sum staying in footings of geological clip ( Johnson 46 ) . Lyell besides gave account for the steady-state, that Earth need non be precisely the same in every period, but must hold had alterations little and slow plenty such that the entire alterations was non cumulative. Furthermore, Lyell brought grounds against the sudden extinction, as assumed by the catastrophist, from finds of re-emerging species in the dodo record. He believed that species followed the clime alteration instead than being suddenly extinct ( Bowler 134 ) . To Cuvier, His get downing point was to happen an account to the forms of extinction and faunal sequence that were observed in the dodo record. While he examined the fossil grounds, that the calamity which is responsible for a recent extinction in Eurasia may hold been the consequence of the possible inundation of low lying countries by the sea, while neer doing any mention to Noah s inundation, he did non do any mention to divine power from scriptural belief. Cuvier besides believed that, the geological record may bespeak that there could hold been several times of these revolutions, which he considered as repeating natural events, towards long intervals of stableness within the history of Earth s life ( Bowler 109 ) . Therefore, Cuvier concluded that Earth was merely about several million old ages old. In early nineteenth century Britain, Cuvier s theory of catastrophism was welcome for it provided theoretical model for major development in ocean and stratigraphy, which so allowed the withdrawing ocean theory to be replaced by liquefied Earth theory. With the premise that alterations had been more violent in the yesteryear of Earth history, the predicted claim of Earth began as a liquefied Earth of stone could hold agreed with the description for the scriptural creative activity ( Bowler 115 ) . Before Buckland accepted the theory of chilling Earth to explicate the diminishing tendency of force of geological activities, he believed in regional catastrophism and creationism. In his book Reliquiae Diluvianae ( 1823 ) , he described that he had found the grounds of record of recent geological flood. In a cave in Yorkshire, castanetss of hyaenas buried in harden clay had been found to demo the hint of flood responded to the clime alteration. Furthermore, to corroborate the truth of the Biblical history: had we neer heard of such an event [ Noah s Flood ] . . . Geology of itself must hold called in the aid of some such calamity to explicate the phenomenon . However, Buckland did non believed that the cause of such calamity was supernatural, and the flood was merely one of those calamity happened in early history that punctuated the history of the Earth. Even earlier Lyell published his Principles, a group of geologists, known as Scriptural geologists, arose to dispute the spread theoreticians and other theological compromisers. This group insisted on a recent six-day creative activity and a world-wide Noah s Flood, harmonizing to scriptural creative activity. Granville Penn, in his book published in1822, Comparative Estimate of the Mineral and Mosaic Geologies, argued with instead sharp logic positions being barely distinguishable. George Bugg s two volume musical composition, Scriptural Geology ; or, Geological Phenomena Consistent Merely with Literal Interpretations of Sacred Scriptures, was published in 1826. Bugg abused Buckland and distinguished between even the pious Cuvier and Christian authors. Among those reacting was Adam Sedgwick, who with Buckland foremost espoused but subsequently, abandoned diluvialism. In his 1830 presidential reference to London s Geological Society, Sedgwick replied to the Mosaic geologists wi th a annihilating circular. When the first volume of Lyell s Principles was published in 1830, the Scriptural Geologists declared a pestilence on both houses as the great contention between uniformitarian and catastrophists began. Since so, the issue has been still alive in the go oning arguments about the rates of alteration and clip spans in the history of the development of species ( Appleman 36 ) . The American Response In recommending Cuvier s claim that catastrophes similar to the scriptural inundation repeatedly destroyed life and blossomed out species, Thomas Jefferson, referred to the fossil castanetss of mastodon and rejection its proposed extinction, wrote, Such is economic system of nature, that no case can be produced, of her holding permitted any on race of her animate beings to go replete ; of her holding formed any nexus in her great work, so weak as to be broken ( Appleman 35 ) . Agassiz believed that life progressed in stairss periods of discontinuity, in the push of supernatural force. In each period, it required geological calamity until the population of some species was wiped out ( Bowler 123 ) . In 1842, he postulated his ain type of calamity: Ice Age. Furthermore, to the antonym of what evolutionists insisted, Agassiz insisted that the location of the first member of each category in dodo record would be found at the highest degree, non the lowest suggested by the jurisprudence of geology ( Bowler 121 ) . Summary and Conclusion Plants cited Appleman, Philip: Darwin. Norton: 2001, 3rd Ed. Bowler, P. J. : Development, the History of an Idea. Univ. of Calif. Press: 2009, 3rd Ed. Johnson, P.E. : Darwin on Test: the Fossil Problem. Inter-Varsity Press: 1991, 45-62.

Protection Example

Protection Example Protection – Coursework Example Protection Explain Why and How and Local Governments Should Install Procedures to Prevent Loss of Public Funds and local governments aresupposed to install procedures to prevent the loss of public funds. Loss procedures are important because they (a) minimize losses, (b) make sure that investigations are not interfered with, (c) make sure that reckless settlements are not made, (d) ensure that the bond claims are not risked, and (e) make sure that incorrect personnel actions are not allowed (Office of Financial Management, 2008). In Canada, there is a directive on losses of money or property. The objective of the directive is to make sure that public property or money losses are â€Å"prevented, detected and properly recorded, recovered and reported† (Treasury Board of Canada Secretariat, 2010).The directive requires that the chief financial officer establish a risk-based management practice and control to make sure that the losses of public property and money are reduced. The following are some of the practices and controls; (a) design, implement and maintain systems of internal control [such as account verification to stop public property and money loss or to identify any losses in a timely way], (b) preparation and processing of claims against those liable for the losses because of offences or negligence, (c) acting to recover some of the shortages or losses from the holder of an advance [this includes petty cash shortages], and (d) making sure that all the losses of public property or money are reported for addition in the Public Accounts of Canada (Treasury Board of Canada Secretariat, 2010). ReferencesOffice of Financial Management. (2010). Suspected losses of public funds or property. Washington, DC: U.S. Government Printing Office. Treasury Board of Canada Secretariat. (2010, Aug. 12). Directive on losses of money or property. Retrieved from tbs-sct.gc.ca/pol/doc-eng.aspx?id=15792§ion=text

The Broadway Cafe Part II Case Study Example | Topics and Well Written Essays - 2500 words

The Broadway Cafe Part II - Case Study Example These coupons are sent through SMS, MMS, Bluetooth and other mobile media. The consumer can redeem coupon at store or through internet. The mobile coupons are better than the traditional paper coupon in such a way because the coupons are reliable means of encouraging bulk purchases. Whether the product or service is traditional or not the coupon promotes experiment among new target customers. It can promote sales. Once the product is sold through proper distribution channel, the coupon ensures that they sell through to the end user. Through mobile coupon, companies can make a database of customers, because to ‘receive their check’ the customers must provide their number and address. These databases help the company to track purchasers (Mobile Market Association, 2007). There are other benefits of using mobile coupon which include: Customers always keep mobile with them, so they can never leave mobile coupon at home Customer can use mobile coupon system whenever they pref er to buy or eat anything from shop. All they have to do is to send the coupons before lunch time Customer can forward these coupons to their friends and relatives and they will not have to pay any extra charges for forwarding coupons Young people and teenagers prefer mobile coupon system to traditional printed coupon system Uses of mobile coupon can save trees because it doesn’t need any paper unlike the tradition coupon system (Advanced Mobile Solutions, 2010). Question 2 What Are The Risks Involved With Mobile Marketing And M-Coupons? Many customers are disturbed by receiving any type of marketing messages into mobile because mobile is a personal thing (Marketing Minefield, 2007). Mobile is good for marketing, but there are many mobiles which support only 160 characters per SMS and that is not enough to display all information about any special offer (Marketing Minefield, 2007). Privacy is a big issue in mobile phone. At times, customers provide instruction to mobile subsc riber to opt out any unnecessary messages. Because of troubles related with opt-in SMS lists, this marketing technique has its own restrictions towards the customers (Marketing Minefield, 2007). Standardization is also a drawback of mobile coupon system, because each phone has their operating system, different screen size and different browsers. Marketers have to optimize their phone to the customers’ phone for delivering any kind of advertisements or WebPages (Business Link, n.d.). Customers are cautious nowadays to respond to SMS messages because of increase in fraudulent and spam SMSs. They respond negatively to unwanted messages (Business Link, n.d.). Question 3 What Are The Privacy Issues Involved With Mobile Marketing And M-Coupons? In mobile marketing system, securing privacy is a ‘commercially valuable benefit’ which protect customer’s privacy in online environment. Customers always value their privacy. They are always cautious whether a wireless s ite is tracking and receiving any private information about them. It is common that every company needs demographic and behavioral information about their customers for business purposes, but customer feel that no company has the right to sell their information to other organization. The ultimate solution to this conflict is to make a partnership with customers where company can control the ownership of customer’

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Essay

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example .............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Introduction ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ..................................... .......................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ... ............................ 19 2.1 Conceptual Framework and Research Hypothesis ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity †¦.....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association ........................................................................... 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective Pricing Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Bran d Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter Summary ....................................................................................... 53 3. Research Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research Ethics ............................................................................................. 4. Research Findings and Analysis

Information Technology for Managers Essay Example for Free

Information Technology for Managers Essay Introduction In a fast rising popularity of technology, companies will use this to gain a competitive advantage. IT works in helping businesses reach their strategic goals. In the case for Sophia the goal would be to drive up her sales to meet with the standards that stiff competition has set up. Not knowing much about technology, Sophia would require help from an outside source in order to have the technology portion running smoothly. Website One of the best ways to improve the IT component is to open up a website with the help from the website onepageapp. com. This vendor is perfect for small companies to start up a website to your liking. One page app would assist in the purchase of a domain name for the site people go to visit. With a drag and drop interface the site being designed to Sophia’s preferred theme and the main content she would prefer on the site. One page app offers a few monthly plans starting from eight dollars all the way to two hundred. In Sophia case, the best plan would be the twenty nine dollars a month that includes up to twenty additional users, forty newsletters a month and even priority support if having any issues within the website. One of the best incentives here is that when launching with one page app it also creates a website version for mobile phone and tablets. With the increased use of smartphones and the emergence of ipads, people who use these devices on the often can view your website in read able and simple form. Another excellent feature one page app offers is engine optimization. The high use of search engines a good way to have website noticed is through the search results. With proper formatted HTML, Meta tags, meta descriptions, and sitemaps the results on search engines would attract more people viewing the website (OnePager, 2013). Sophia would be given useful analytics with one page app as the traffic the site receives would be documented along with the keywords used to gain the hits. The knowing of the keywords is valuable as we can use this information on seeing what foods people are searching on the web and what products are getting them redirected to Green Peppers website. Trying to further promote the interested item menu would only draw more interest from customers. Onepager allows for a great two stay connected  with customers. Having customers sign up for newsletters can have Sophia sending mass emails to subscribers for upcoming events and new menu items they may have. It’s a great way to keep good relation by also sending coupons for deals and such. If Sophia has trouble understanding these new online concepts she can elect to hire a part time employee or increase the duties of a current employees to keep the website updated. Constantly updating the site is crucial to stay competitive with any other restaurants. Twitter Social Media is a great way for small companies to get some easy exposure. As of September of 2013 there are 200 million twitter users (Canadian Press, 2013). With so many users using one application, generating awareness of a company proves to be beneficial. Having a company twitter account is a great way in getting Sophia’s restaurant known. Twitter can help generate feedback on previous customer experience and ways they could make some improvements. This has worked well with some bigger companies where a customer would tag the business in their tweet expressing some displeasure and the company comes up with a reply to compensate the experience with apologies or even future deals. Customers have already had issues with Green Peppers ordering techniques and this would be a good way for Sophia to gather some feedback. Green Pepper could also seek suggestions on different types of recipes customers would like to see being served. It would allow for them to add menu items that have potential on gaining popularity. Green Pepper would also be able to see what customers are saying about the local competition when it comes to service they provide and quality of food they tend to serve. This benchmark is probably the best when measuring the success of your current business. Opening a twitter account is completely free and very easy to use. Tweets could be sent from any smartphone making it convenient to access for all users. Tweeting out special promotions going on would bring in more customers and consumers are always finding ways to eat for less money. Hash tags are a great way to research what most of the world is talking about. For example, if a celebrity tweets about how much they love Indian or Chinese food, it would provide Green Pepper with a great opportunity to  tweet something to its followers referencing that comment to keep Green Pepper relevant. Facebook Like twitter, having a Facebook account is free. With a positive word of mouth rating of a restaurant being most valuable to a company, Facebook is a good tool to enforce that. Facebook allows for Green Pepper to post restaurant’s menu and updates for its followers to see. Green Pepper can take pictures of their most visually appealing menu items and post the pictures for display in order to entice more customers. They can show videos on the process they take into making the Indian fused Chinese dishes. Fusion food being seemed risky for some consumers, they can showcase the dish on the flavors added and how it is prepped. Listing the benefits of the human body that certain spices can offer, appeals to many health conscious customers. Keeping the account active is the most important as the regular customers who eat at Green Pepper would want to know what deals are occurring. It’s a great way to engage with the customers and making their personal experience at Green Pepper the best it could possibly be. Major fast food chains take great advantage of this by offering coupons online for their followers and always encouraging them to follow them on social media sites like Facebook and twitter. (Brandon, 2011) Replying to a post that a customer had at Green Pepper makes it feel more personal and the customer feels more satisfied as their questions and concerns are being noted by Sophia. Since Green Pepper is a small restaurant every negative comment about the service is a big issue on the company’s image. Having a negative word of mouth comments spread can cause customers to decline fast. Getting customers to partake in polls and quizzes is a free research base as companies can get a lot of info based on the poll results (Eldon, 2009). Offering the meals that customers prefer is an important way in staying relevant. Having someone over-look the operation of Facebook could be great by hiring a part time employee or even increasing the responsibilities of a current employee working at Green Pepper. Group on Groupon is website offering deals that many businesses are taking part in. Restaurants can offer deals on menu items for a fraction of cost if bought on Groupon. This is a great way into bringing customers into the restaurant and having them try other items on the menu and if they are satisfied with the service they could become returning customers. Another incentive is when a voucher is purchased not every customer goes and actually uses it. Many vouchers do have an expiry date and if the customer waits to long the voucher would no longer be valid and Green Pepper would still get half the purchase cost of the voucher. Since Groupon is running their site the only costs occur when the voucher is actually bought from a customer as Groupon takes half that money. They work as a great middleman between Green Pepper and future customers. The downside of this route is that Groupon takes half the proceeds from the voucher. An example is having an 80 dollar menu voucher sold on Groupon for 40 dollars. Groupon then keeps 20 dollars of that and gives the remaining 20 to Green Pepper. Other flaws being seen in their business model in an article in Forbes magazine â€Å"Groupon’s biggest victims are the small businesses that get suckered in to accepting Groupons. Restaurants lose money on them because consumers flood the restaurants, order very low priced meals, strain waiters and cooks, get lousy service, and never return.† (Cohan, 2012). Sophia must know the capacity restrictions well and if offering a Groupon deal then must be fully staffed for that day. Allowing customers to leave the restaurant on a negative really affects the company image especially being a small restaurant. Recommendation The way for Green Pepper to optimize its profits would be to hire a part time employee to run the social media aspects in Facebook and twitter along with working with one page app and keeping the website updated. Many young adults have some experience in social networks and finding a University student who could work part time wouldn’t be difficult. They would oversee the twitter updates and tweeting on the regular. They could update the Facebook Photo album with menu dishes as well as keeping in contact with the customers leaving feedback on the social sites. One page app makes the design of the website so simple just would need the employee to making sure site is  running smoothly and keeping in contact with the developers if any problem occurs. They would work with Sophia and teach her a little about the technology components as one page app allows many users having access to the website. The switch to technology focus should not be a hard one but instead a smart one.

Free Essays - Southern Black Vernacular in Their Eyes Were Watching God :: Their Eyes Were Watching God Essays

Use of the Southern Black Vernacular in Their Eyes Were Watching God "The monstropolous beast had left his bed. The two hundred miles an hour wind had loosed his chains. He seized hold of his dikes and ran forward until he met the quarters; uprooted them like grass and rushed on after his supposed-to-be conquerors, rolling the dikes, rolling the houses, rolling the people in the houses along with other timbers. The sea was walking the earth with a heavy heel. ‘De’ lake is comin’!’ Tea Cake gasped."J This excerpt from Zora Neale Hurston’s book, Their Eyes Were watching God, is an example of her amazing writing. She makes us feel as if we are actually in her book, through her use of the Southern Black vernacular and admirable description. Her characters are realistic and she places special, well thought out sentences to keep us interested. Zora Neale Hurston’s art enables her to write this engaging story about a Southern black woman’s life. Mrs. Hurston uses Southern Black dialect through out the book. This is appropriate because all of the dialog is between Blacks who grew up in the deep South. Some authors that write in a dialect totally confuse their readers. However, Mrs. Hurston’s writing does not confuse us at all. One particular example of this is on page 102. Tea Cake starts off saying, "‘Hello, Mis’ Janie, Ah hope Ah woke you up.’ ‘Yo sho did, Tea Cake. Come in and rest yo’ hat. Whut you doin’ out so soon dis mornin’?’" Janie replied. This dialog is easily to understand. The reader really gets the feeling of the speech because reading it is just like listening to it. Mrs. Neale also knows where to stop writing in dialect. All of the narration and description in the book are in plain English: she does not confuse us by putting narration in dialect, only the speech of characters is in dialect. This part of Zora Neale Hurston’s art adds to the sto ry without confusing the reader. Mrs. Hurston not only uses the vernacular of the Deep South she also uses Southern traditional legends. One example of this is how the book refers to death. Death is called the, "Square-toed one," that comes from the West. Even if the reader is not familiar with referring to death as the, "Square-toed one," the use of traditional legends helps to make us feel like we are where the book took place.

Physical Appearance and Status

â€Å"Physical Appearance and Status â€Å" Beauty is in the eye of the beholder, but what the beholder sees and how it is interpreted are shaped by culture’s values. Appearance/ Beauty are social constructions. Appearance derives from status symbols. George Herbert Mead express through theory of significant symbols and language. His theory says symbols are those that arouse in the person expressing them the same kind of response that they are designed to elicit from to whom they are addressed. Society has excessive pride in their interactions with others.Society also has other traits which reflect their culture appearance, narcissism, and social status. Society has views which are built on appearances. This is because of the media’s influence on what Americans view as â€Å"socially acceptable†. Hollywood sets a standard by using celebrities to show off high fashion that trigger the minds of Americans on what they should wear and look like to be accepted. Men are usually viewed as wearing â€Å"masculine† clothing which emphasize the size of upper body musculature, allow freedom of movement, and encourage an illusion of physical power and a look of easy physicality all suggest masculinity.Such appearance of strength and readiness to action serve to create or enhance an aura of aggressiveness and intimidation central to an appearance of masculinity. On the other hand, women have more of a variety of clothing styles all of which reflect back to femininity. Feminine styles of dress display subordinate status through greater restriction of the free movement of the body, greater exposure of the bare skin and an emphasis on sexual characteristics. Along with clothes how a person presents his or herself through body language is also important to achieving a certain appearance.Americans set specific standards that others achieve through clothes and body language (among other things). Even though society may view them as coming from a very patriotic background they are also viewed for being self-centered. Even other countries have picked up on the fact Americans take pride in being narcissistic. In America people also view themselves based on social class. In America there are three social classes: the upper class, the middle class, and the lower class. The upper class is said to have all the wealth and the power. Hollywood has a way of, â€Å"Glamorizing the lives of the wealthy†.The middle class has been viewed in the media as, Not only as unlettered and uncouth but also as less desirable and less moral than other people. This can be seen throughout a variety of Hollywood films and television shows. The upper class (or the rich) are viewed in America has having all of the wealth and the power, while the middle and lower classes are left in the shadow. America’s culture is reflected through what is displayed in the media. Therefore a conclusion can be drawn that Americans base their stereotypes of soci al status off of what is viewed in the media.America uses values inherited from the industrial revolution to view itself as individual, class, or society. The Industrial Revolution created new values in Western society, values that are central to our thinking today. Three things from the Industrial Revolution that directly affected people's values were the creation of the middle class, the urbanization of cities, and the growth of rights for women. The Industrial Revolution was the first time when the middle class appeared. The Industrial Revolution was what made the middle class a recognizable group. The people in the middle class had their goals and shaped their values around them.The major goal of the middle class was to be like the higher or â€Å"old money† class. The shaped their values so that they could achieve this desired position. They strictly enforced manners and rigidity, making sure that all members always acted in the utmost respectful way. Also they tried to make their lives as controllable as possible and because children were the most unpredictable thing they believed strongly in the principle that children should be seen and not heard. The urbanization of cities also had an effect on the values of people. During the Industrial Revolution cities became more and more urban.This shifted people's focus away from country life and more towards city life. People's values were originally based on home life in the country, but as life shifted to the cities values also shifted. Family became less important. People focused more on getting the money because it was there. They also needed to get money to buy things this is how consumerism came about. Consumerism became the most important value to people. Woman also made their position known in society. Women struggled for their rights. They had certain values that they wanted society to accept. The worked hard for suffrage and equality in the work place.These were the values that were forced upon society just by the sheer volume of women supporting them. If not for the Industrial Revolution women would not have known what they were missing and thus would still be living sheltered lives. The industrial Revolution created new values for people that still influence life today. Values created by the Industrial Revolution such as women's suffrage, consumerism, and life styles of the middle class are all things still valued today. The values that are held today will stay with the people because they have been accepted and practiced.Values are not changed that much and as long as people keep living their lives they will be basing them on the same values as long as they are convenient. Works Cited â€Å"81. 02. 06: The Industrial Revolution. † 81. 02. 06: The Industrial Revolution. N. p. , n. d. Web. 03 Mar. 2013. â€Å"Beauty and the Beast: Study on the Relationship between Clothing and Social Status. † Beauty and the Beast: Study on the Relationship between Clothing and Social Status. N. p. , n. d. Web. 03 Mar. 2013. Hurst, Charles E. Social Inequality: Forms, Causes, and Consequences. Boston: Pearson, 2013.Print. Kendall, Diana Elizabeth. Social Problems in a Diverse Society. Boston: Pearson, 2013. Print. Ritzer, George. Contemporary Sociological Theory and Its Classical Roots: The Basics. San Francisco, CA: McGraw Hill Higher Education, 2010. Print ——————————————– [ 1 ]. Kendall, Pg 80. , (2013) [ 2 ]. Ritzer, Pg 59, (2010) [ 3 ]. Social Status. N. p. , n. d. Web. 03 Mar. 2013 [ 4 ]. Social Status. N. p. , n. d. Web. 03 Mar. 2013 [ 5 ]. Hurst, Pg 16. (2013) [ 6 ]. 81. 02. 06: The Industrial Revolution [ 7 ]. 81. 02. 06: The Industrial Revolution

Reflection Paper on Sensory Evaluation

Corook, Mark Lester F. 2009-17733 FS 131 – Reflection Paper The journal article â€Å"Sensory food science in the changing society: Opportunities, needs, and challenges† written by Hely Tuorila and Erminio Monteleone is about the trends in sensory food science showing its history and its evolution over the past 15-20 years. The progress in research methods and instruments were also presented in the article. Also, it talked about the significance of sensory evaluation to the food industry, and the future opportunities and challenges in the field.The topic was a good one and is relatable to FS 131. As a Food Technology student, this article is of great help on appreciating the course and the role of sensory food science to the industry. According to Tuorila and Monteleone, sensory food science has extensive function to food production and marketing – no food or beverage is worth producing and marketing without at least an approximate idea of the acceptability of it s sensory quality. I strongly believe this statement since I think that consumer perceptions are highly relevant to commercial success of foods and beverages.By reading the article, I realized that sensory evaluation is of great value to both the tactical and strategic research goals of the food industry. A brief history of the field was also presented in the paper. Pangborn (1989) stated that sensory food science evolved from the need for scientifically sound sensory evaluation of foods. By reading this journal, I realized that sensory evaluation is really related to the behavioural sciences, such as psychology, and to biology, nutrition and heath sciences.I also realized that sensory evaluation functions like chemical, physical and microbiological characterisation of products. As I read the trends in the field, I realized that the research methods have grown immensely. I read from the article that for sensory evaluation to be scientifically sound, many skills and training are requ ired. But sadly, not all of us appreciate this fact. New methods and instruments were summarized in a big table. It can be seen that computers played an important part on the progress of these methods.They are very important since they make data entry more convenient and less prone to errors. Also, internet is also an essential part of the development due to its use in data collection for various sensory tests (home use tests, online FGDs). I recognized the potential of the discipline to enhance liking for healthy foods. â€Å"New foods for the weight control market naturally require sensory testing and consumer acceptance research. † Also, I believed that sensory research is a necessary tool in defining optimal sensory properties of a product. I realized the significance of sensory evaluation to catering services.Sensory evaluation can be utilized to gather systematic sensory information across cultural preferences and to define acceptable options. Thus, the discipline helps in understanding the character of cuisines of different populations, which is very essential for businesses. Also, through reading the paper, I realized that there are great opportunities for sensory research and that in our changing society, new issues relevant to sensory science are likely to emerge. Thus, I see the need for high level basic training and opportunities for college students to specialize in the field, and proper funding for sensory research.

Free Essays on Think And Use The Body Of Knowledge

THINK AND USE â€Å"THE BODY OF KNOWLEDGE† In the real world, each of us is considered different because people have different opportunities, different purposes and different way of thinking. And of course, people cannot have the same thinking as another. As individuals we base our thinking on what we know or our knowledge. Our knowledge is one aspect of thought that we have chosen to accept. I think that every single person is unique and that no two people are the same. Therefore no two people can ever think the same exact thoughts or feel the same exact feelings. Every person will have his or her own personal ideas about a particular object or subject. That is why there is so many different perceptions for any one object. In our lives, we have to think a lot to deal with reality. We have to control our own destiny. It is very important for us to realize that we control our lives and our minds. We can do only what we can think we can do and only become what we think we can become! This is why we must keep a positive thought in our minds if we want positive things to happen in our lives. We must use our body of knowledge to think and make appropriate choices. It is very hard to define exactly what thinking is. In my opinion, the basic source of knowledge comes from observation, experience, and research. These facts are considered in the process of thinking, and we then have understanding and intelligence. Knowledge understands facts, but thinking is being able to use these Facts in a meaningful way. Knowledge gives us the facts of the problem, but to solve the problem, we need to analyze the problem critically in order to be successful and this requires thinking. Who is a good thinker? A person who has the intelligence because he or she can analyze and process information well. The more intelligent a person is the more control he or she has over humans who are less intelligent. If I am less intelligent than you, then you are smarte... Free Essays on Think And Use The Body Of Knowledge Free Essays on Think And Use The Body Of Knowledge THINK AND USE â€Å"THE BODY OF KNOWLEDGE† In the real world, each of us is considered different because people have different opportunities, different purposes and different way of thinking. And of course, people cannot have the same thinking as another. As individuals we base our thinking on what we know or our knowledge. Our knowledge is one aspect of thought that we have chosen to accept. I think that every single person is unique and that no two people are the same. Therefore no two people can ever think the same exact thoughts or feel the same exact feelings. Every person will have his or her own personal ideas about a particular object or subject. That is why there is so many different perceptions for any one object. In our lives, we have to think a lot to deal with reality. We have to control our own destiny. It is very important for us to realize that we control our lives and our minds. We can do only what we can think we can do and only become what we think we can become! This is why we must keep a positive thought in our minds if we want positive things to happen in our lives. We must use our body of knowledge to think and make appropriate choices. It is very hard to define exactly what thinking is. In my opinion, the basic source of knowledge comes from observation, experience, and research. These facts are considered in the process of thinking, and we then have understanding and intelligence. Knowledge understands facts, but thinking is being able to use these Facts in a meaningful way. Knowledge gives us the facts of the problem, but to solve the problem, we need to analyze the problem critically in order to be successful and this requires thinking. Who is a good thinker? A person who has the intelligence because he or she can analyze and process information well. The more intelligent a person is the more control he or she has over humans who are less intelligent. If I am less intelligent than you, then you are smarte...

Dos and donts when searching for a new job

Dos and donts when searching for a new job Attention millennials: Are you gearing up for a job hunt?  As someone who’s young and relatively new to the world of work, you may just be starting to realize that the level of competition for available positions out there is intense- which means that you’re going to have to be at the top of your game when searching for a new job and there’s zero margin for error if you want to be taken seriously by potential employers, hiring managers, and HR professionals (AKA, the job gatekeepers). The Balance recently published an article highlighting the uphill battle millennials currently face in the job market today, along with practical job searching tips they can employ as young workers in the constantly evolving professional landscape.According to the article, â€Å"Even as the job market has recovered following the Great Recession, unemployment for millennials continues to remain high when compared to older, more experienced workers. Some classic job search advice- like  avoid job-hopping- isn’t applicable to millennials, who are frequent targets of layoffs and victims of industry instability.†Obviously, millennials need a specific and targeted set of job hunting dos and don’ts when searching for new jobs. Take advantage of the following list of guidelines to make your next hunt as successful as possible.Job Search DosDefine your goals.  When you get started on your next job hunt, you should kick things off by envisioning a primary goal for yourself. This may be a challenging task if you’re just getting started in the professional world and haven’t pinpointed what exactly you want to do, but you should try your best to focus your job hunt as precisely as possible.Why is this so crucial? Your goal will help you target your cover letters and resume, and focus your job search. Also, hiring personnel love a confident young potential hire who knows exactly what she or he wants to do with their life. If you have a goal for your next job hunt, then great- run with it! If not, consider asking yourself the following questions to help you define your goals and purpose:What am I passionate about?Why do I do  what  I do?Which values are driving my goals?What’s my purpose?What vision do I have for my career over the next 1, 3, 5, or 10 years?Target your audience.  Now that you have some clearly defined goals for your job hunt, you can begin to target your audience- this includes the industries, insiders, and companies that you want to connect with in an effort to help you achieve your stated goals. Some of you may already feel as if you know everything there is to know about the position or industry you’re looking to break into. If so, then great. If not, then do some research and get to know as much as you can at the onset of your job hunt.Consider asking yourself the following questions when you’re trying to figure things out:  Are there specific companies I’ m interested in?Am I aiming to secure a position in a specific industry?What advantage or benefit does this position bring to their business?What will the company be lacking or missing if there’s no one in this position?Consider some of the struggles and obstacles facing the employer and the industry. Make a list of the most critical ones, and reflect on times in the past when you’ve confronted similar challenges.Define your potential value.  With a clearly defined goal and audience, you can begin crafting your targeted resumes and cover letters- and demonstrate your value as a potential hire. What can you potentially offer employees if you were hired? How can you help them meet their specific needs?If you need some guidance to help you define your potential value, including what makes you stand out from the job hunting crowd, ask yourself the following questions:What benefit or contribution do I add?What key accomplishments or successes have I delivered time and tim e again?What would I say is unique about myself and how I do what I do?What are my greatest strengths?What do others see as the value I add?How have I positively influenced others?What would others say is fascinating, compelling, or interesting about me?What benefit would an employer or company get from choosing me over another candidate?What benefit or value did I bring to my previous employers?You should also reach out to friends, family, and your network and ask them which words they would use to describe you.Know where to look.  The job hunt landscape has changed drastically from what your parents might remember, so consider passing them by for advice. The article by The Balance has some excellent targeted advice for conducting an effective job search: â€Å"Millennials are the social media generation, and your network of friends and acquaintances on major social media platforms can do more than like statuses. Connections are valuable- from sharing a job description that hasn ’t been posted to making an introduction, your connections can help with your job search greatly.†They suggest the following targeted tips for kickstarting things:Sign up for LinkedIn: Make the most of this targeted site, designed specifically for making career connections and job hunting. A basic account is free, so there’s really no reason not to take advantage of it.Clean up your existing social media: Make sure there’s nothing embarrassing or offensive that might pop up on the social media sites you use, should potential employers check them out.Use your college career office: Another great free resource, take advantage of the services your college career office provides to get a step up on the competition.Attend industry events: Events designed for folks in your target industry to connect are excellent opportunities for you to meet key people and possibly network your way into your next great career opportunity.Job Search Dont’sDon’t ign ore the basics.  Many of the fundamentals of an effective job search have not changed over time, so overlook them at your own peril:Follow instructions provided when applying to each job.Make sure your resume and cover letter are free of errors.Follow the rules of proper interview etiquette- be polite, dress appropriately, display good body language, and turn off your phone!Don’t get too cute with your resume and cover letter.  Sure, you want to stand out from the competition, but do so through the impressive content of your documents- not by using wacky designs, crazy fonts and colors, or any other overly creative flourishes. Chances are, you won’t be taken seriously as a potentially candidate, and unless it’s asked for it isn’t worth the risk.Don’t let frustration get the better of you.  Job searching today can be a long and protracted experience full of disappointment, especially for millennials, who are used to instant gratification. This can be frustrating for job seekers, but don’t let that frustration defeat or derail you from your ultimate goal- keep things in perspective and find a way to maintain your composure, motivation, and drive during this process.If you’re a millennial on the hunt for a new position, make the most of these dos and don’ts to jumpstart your job search and land your next big professional opportunity. Good luck!

The Success of FedEx Research Paper Example | Topics and Well Written Essays - 4250 words

The Success of FedEx - Research Paper Example As we can see from the above discussion, all the other functions of business have to support the strategy of the company in order for it to succeed. By focusing on the consumers—which has been the function of marketing, it is able to come up with products, through research and development, which serve well their customers’ needs. In order to support their positioning that is formulated with its marketing strategy, it invests in state-of-the-art technology for its facilities—database and infrastructure, in order to ensure that it will perform to consumers what it has promised through its brand. These technologies and expansion of facilities are therefore supported by finance, by coming up with ways to raise capital. This way, the strategy the company has is supported by strategies of the various functions of its business. FedEx’s success as a company is attributable to the synergy of its systems all working to support its objective as a company. In order to deliver results to its shareholders, it has to utilize strategic management where it has to identify its objectives in line with its mission and vision, then come up with a strategy to achieve it. Along with its strategy, its various functions such as marketing, finance, research and development, operations, as well as human resources all act out their parts in order to support the strategy. The synergy of the various functions of FedEx’s business enables it to plan well and achieve what it wants in line with its mission and vision. However, for the past year, the company, due to unforeseen factors that have affected the operations fumbles a bit in its performance. This means that better strategic planning techniques should be utilized in order to lessen the impacts of such uncertainties that certainly can affect the business.

The Franchise Disclosure Document (FDD) Assignment

The Franchise Disclosure Document (FDD) - Assignment Example ch company it is possible to conclude that all three companies in question have complete FDD’s, while there are some small adjustments to formulations. 2. How much would it cost you to acquire the franchise rights for each of the companies? Is the franchise cost information from each company’s FDD different from figures listed on the company website? If so in what way? Houlihans Restaurant and Five Guys Burgers and Fries don’t reveal publicly information about its franchise cost information on its website, and therefore it is impossible to compare the numbers given online and those presented in FTC reports (Franchise Information - Houlihans Restaurant, n.p.; Franchise Opportunities: Five Guys Burgers and Fries). Â  Hard Rock Hotel offers on its website information for potential franchisees and claims that the standard Hard Rock site fee is no less than $350, 000 (Hard Rock Cafe Franchise & Development Opportunities, n.p). This minimum is higher than given in the FTC report, probably because the report was published in 2007, while now it is 2014. Houlihan’s Restaurant’s offering circular presented some cases of bankruptcy, where copmpany’s representatives were debtors in proceeding under the U.S. Bankruptcy Code. These cases are multiple and raise concerns Hard Rock Hotels FDD raised several serious concerns mainly referred to litigation and bankruptcy cases. The company has got claims for tortuous interference, breach of contract, breach of fiduciary duty, fraud, unjust enrichment and civil conspiracy (Hard Rock Hotels, 5-6). While finally the parties entered into a settlement agreement, there are some serious concerns raised. On May, 2000 the company (Sunterra Corporation) filed a petition for reorganization under the U.S. Bankruptcy Code (Hard Rock Hotels, 7). Five Guys Burgers and Fries’ FDD raises less concerns comparing with two other companies as there were no bankruptcy cases. However, there was one litigation case according to which the