Sustainability and Food Essay Example | Topics and Well Written Essays - 1500 words

Sustainability and Food - Essay Example Very likely some alteration of the vegetarian parents' diet will be necessary to make it suitable for a growing child. Parents must understand the need for combining cereals with legumes, milk, eggs, or fish if acceptable. A diet that combines several bowls of cereal will have variety but will have a severe imbalance of essential amino acids. Even with careful balance, both the parents and the physician should be aware that growth may be slower than expected.Slow growth cannot be equated with poor health and may not be bad per se depending on the degree of retardation. The pediatrician must decide at what point suboptimal growth becomes unacceptable. From a strictly practical point of view, the physician should try to instill certain dietary practices. Breastfeeding should be the mainstay of the infant's nutrition for at least six months, preferably much longer. Several of the cases cited previously, however, make it clear that careful attention must be paid to the mother's diet in t hese instances. Among older children, lactovegetarians and lactoovovegetarians willalmost certainly do well and the only real concern with these children is the assurances. Based on the foregoing information, it can be inferred that food and sustainability are interrelated. Vegetarianism, an option for healthy food, bridged the issue of sustaining life for human beings to contribute more to ecological preservation as stewards of the earth. Vegetarianism is not simply a trend for health concern. It is also apart of religious belief to care for our body.... vegetarian diets are lacto-ovo (milk, eggs included), lacto (no eggs), and vegan (no eggs, diary products or any foodstuffs made with eggs or dairy products). They abstain from food sourced from animal’s meat. Vegetarians were described as with lower weight, cholesterol level and blood pressures. Studies among dieticians and experts pointed that vegetarians have low mortality rate and advocates do not suffer nutritional deficiencies. Although there are few vegetarians in this world but they are proof that vegetarianism has substantial impacts to prolong life and to preserve better health. They consume less calories, fats but are more content with fibrous food. They prefer foods with macronutrient and micronutrient level of vitamins and minerals (White and Frank, xxxx). They prefer fruits that are with high anti-oxidant level. Studies have proven that vegetarianism improves social health because they live in an ecosensitive lifestyle and politics (p. 470). Vegetarians adopt thi s diet to conform to a stereotype; to wade off controversies of proteins; to uphold the relation of ecology to vegetarianism, including the economics of diet. Janda.and Trocchia (2001) explicated that vegetarianism gain prominence in contemporary society after advocates of vegetarianism explored deeper understanding on its concepts; its motivations and coping mechanisms underlying vegetarian orientation. In a two-phase phenomelogical study, researchers perceived that a person's attitude and character play an influential factor in opting this orientation. Dietician suggest that those with cardiovascular disease and cancer should be encourage to consume vegetarian diets (White and Frank, xxxx; 470). In a longitudinal study made by Burr and Sweetnam (2011) which used survey questionnaires

The Role Of Civil Disobedience To Fight Social Injustice Essay Example for Free

The Role Of Civil Disobedience To Fight Social Injustice Essay All contents of the law are not always favorable to everyone. In one way or another, at least one law is disagreeable to one person. Civil disobedience was first conceptualized by Henry David Thoreau, a philosopher, development critic, tax resister, transcendentalist, naturalist and an American author. He was once arrested for not paying poll tax. It was his choice not to conform to the law by paying poll tax because he was not in favor of where the money will go. Thoreau believed that the money tax he will pay for will be for the funding of the Mexican War, which he was not in favor of at all (DuBrin, 2008). Civil disobedience refers to an active refusal to adapt the commands and demands of a government or a power currently occupying the land or to put it shortly, refusal to abide by the law. It is simply not conforming to whatever the government is feeding its people. One main identifying factor of civil disobedience, though, is that resistance, in this context, is not violent. Scholars call civil disobedience a different shape of respectful disagreement. Civil obedience is being practiced widely in different parts of the world. The Indians, for example, practiced civil disobedience for their struggle for freedom. According to Dr. Jyotsna Kamat, a respected teacher, researcher and broadcaster in India, today, civil disobedience in India was as simple as non-cooperation. An All-White Commission as a political platform in India was detested by Indians. Civil disobedience was done by boycotting the laws of all the political and social platforms in India. First, they were repressive. Second, these were in favor of the British Parliament only. Even the members of Simon Commission in India had members from the British Parliament alone. Mahatma Gandhi, a political and spiritual leader in India, led civil disobedience in India and made it a point to avoid violence at all costs. Indias purpose was to paralyze the Indian government. All supports were withdrawn, and India became highly revolutionary. Gandhi, among many other leaders in India like Amar Patel, led civil disobedience in India because the laws of the government were considered repressive (Kamat, 2005).

EMily :: essays research papers

The EDIS Bulletin, the Society's semiannual newsletter, is seeking a new editor following the resignation of Georgiana Strickland, editor since 1991. The Bulletin, which goes to all members of EDIS as part of membership, is aimed at a broad array of readers, both scholarly and nonscholarly, with an interest in Dickinson. It covers the work of contemporary poets and artists influenced by Dickinson; profiles of outstanding Dickinson scholars, past and present; news of the two Dickinson houses in Amherst; reviews of publications and performances of works dealing with the poet; news of the Society and its activities; and other feature articles of interest to the membership. It is not intended as a scholarly journal, a role fulfilled by EDIS's other publication, The Emily Dickinson Journal. EDIS is open to new subject areas and directions for the Bulletin. The duties of the editor include responsibility for the choice of articles to be included, editing of all articles, typesetting and page makeup (or supervision thereof), and arranging for printing and mailing of copies to all members of EDIS. The position is unpaid, but all normal expenses are paid by EDIS. The editor must be a member of EDIS in good standing and a resident of the United States (to facilitate mailing). The editorship carries with it membership on the EDIS Board of Directors. It is hoped that the new editor will begin serving with either the spring 2002 or the fall 2002 issue. Inquiries and letters of interest should be sent to Georgiana Strickland, 133 Lackawanna Rd., Lexington, KY 40503 or via e-mail to georgiestr@aol.com. The final selection must be approved by the EDIS Board of Directors. SCHOLAR IN AMHERST PROGRAM ANNOUNCED The Emily Dickinson International Society announces the creation of a Scholar in Amherst Program. The program is designed to support research on Emily Dickinson at institutions such as the Frost Library of Amherst College, the Jones Public Library, the Mount Holyoke College Archives, the Dickinson Homestead, the Evergreens, and the Amherst Historical Society. Each year EDIS will provide a $2,000 fellowship, to be used for travel, accommodations, a rental car, and expenses related to research. A minimum stay of a week in Amherst is required; recipients may also use the fellowship to initiate a lengthier stay in the area. We will give preference to persons who are in the early stages of their careers with demonstrable need to do research in Amherst institutions.

Biographical Reflection of John the Baptist

Biographical Reflection of a Saint- John the Baptist Though such an accomplished man, not much is known of John the Baptist’s childhood. John, what a basic name right? Wrong, even the name of John was holy, for his name in Hebrew means, â€Å"Jehovah is gracious. † But moving on to his adult life, he pursued the life of a priest without ever being officially recognized as such. The greatest thing that occurred in his adult life was the Baptism of Christ Jesus, our Lord. However, very few people know that Jesus and John were relatives, cousins in fact. John did not know that Christ was the Messiah until the miracle at the Jordan River. When Jesus approached John and asked that he may be baptized in the way of the Lord, John said, â€Å"Should it not be you master, who cleanses me. † And Jesus replied, â€Å"I am but a servant to you, not master. † And with that, John agreed to baptize Christ, but as the water was poured out upon Christ’s head, the Holy Spirit was revealed. Known as the first disciple of the completed Christ, now unified with the Holy Spirit, John continued the mission of baptism. As for when he earned the nickname â€Å"Son of Thunder,† Christ gave the name to him, under rather adverse conditions. They were traveling together through Judea, and Christ was under ridicule. John felt they were being so unjust, so far from the best humanity could be, he asked the lord to wipe them out. At this point Christ prayed that God would forgive them, while telling John, no matter how unjust the Judeans were the Lord will never take life for his name. He was in some senses so close to divinity others asked whether he was the Messiah, however, he always replied, â€Å"Ye yourselves bear me witness, that I said, I am not the Christ, but that I am sent before him. He that hath the bride is the bridegroom: but the friends of the bridegroom, which stand and hear him, rejoice greatly because of the bridegroom's voice: thus my joy therefore is fulfilled. He must increase, but I must decrease. † This showed his humble appreciation of Christ, by saying he must be known less, and Christ more. However shortly after the Miracle at the Jordan, king Herod for the spreading of as he put it, â€Å"an unorthodox faith,† arrested John. He spent two years in prison until he was released because of the new, changing Roman Empire. John eventually went back to baptizing at the Jordan. This career was once again short lived however, for Salome, child of Herodias, demanded his death. And thus his fate was set in stone; he was to be beheaded in A. D. 31. Once beheaded, his head was to be given to Salome on a silver platter, as a sign of disrespect. As for what I think, I feel the act of baptizing Jesus was the highest honor humanly possible. For this he was very lucky to be the one to perform so noble an act. As the first saint I had ever known, John had a substantial impact on my life. As soon as I knew what Confirmation was, I knew I had to pick the first I had known, he with the greatest impact on me, John. I remember always feeling a sense of divinity whenever I saw an illustration of him baptizing Christ. As a child, I always wanted to obtain knowledge; because of this I became increasingly familiar with him, even at an early age. The thing I liked about him the most as a child was how I shared his name. And so, this biographical reflection begins and ends with a name, John.

Quiz

Z QUIZ TOPIC: General knowledge 1. Which part of the Constitution of India starts with –â€Å"WE THE PEOPLE OF INDIA†? (a) Directive principals (b) Fundamental Duties (c) Preamble (d) Fundamental rights 2. Which pieces are maximum in number at the start of a chess game? (a) Rook (b) Knight (c) Pawn (d) Bishop 3. What kind of animal is Shera, the mascot of the 2010 Delhi Commonwealth Games? (a) Bear (b) Leopard (c) Lion (d) Tiger 4. Which of these films has the tag line ‘Every Child is Special’? (a) Tare Zameen Par (b) Paa (c) Koi Mil Gaya (d) Paathshaala 5.Which temple is believed to have been first built in gold, then silver, then wood and finally stone? (a) Somnath (b) Kashi Vishwanath (c) Mahakaali temple (d) None of this 6. Who among these never became a President of Pakisthan? (a) Iskander Mirza (b) Asif Ali Sardaari (c) Zulfikar Ali Bhutto (d) Mohammed Ali Zinnah 7. What yajna did Yudhishthira perform after the battle of Kurukshetra to free himself of his sins? (a) Ashwameda (b) Agnistoma (c) Vajpeya (d) Sarpameda 8. The plant bearing which of these fruits is a vine? (a) Mango (b) Apple (c) Watermelon (d) Banana 9.Which lyricist won an Oscar for the song ‘Jai Ho’? a) Prasoon Joshi b) Piyush Pandey c) Pankaj Panchoury d) Gulzaar 10. Who is the father of hydrogen bomb? a) Alexander G. Bell b) Edward teller c) Jonathan swift d) None of the above 11. What is the colour of octopus blood? a) Red b) Blue c) White d) Green 12. What is ‘T’ in an ATM, with respect to banking? (a) Transaction (b) Teleporting (c) Teller (d) Telebanking 13. Who wrote the book ‘Laughing Gas’? (a) Dan Brown (b) Aditi de (c) Jonathan swift (d) P. G. Wodehouse 14. H1N1, H1N2, H3N1 are all types of what? (a) Virus strains (b) Visa forms c) Vest sizes (d) Video games 15. In which country will the 2014 FIFA WORLD CUP to be held? (a) Mexico (b) Portugal (c) Argentina (d) Brazil 16. Which mountain was formerly known as Peak 15? (a) Mount Everest (b) K2 (c) Kanchenjunga (d) Mount Rushmore 17. Who told this-â€Å"No Great work can be done without Sacrifice†? (a) Gandhi (b) Swami Vivekananda (c) Ramakrishna Paramahamsa (d) Tagore 18. Who was the tenth guru of Sikhs? (a) Guru Bhagavath Singh (b) Guru Govind Singh (c) Guru Gopbind Singh (d) None of these 19. In which of these states have father and son not been Chief Minister? (a) Bihar b) Karnataka (c) Orissa (d) Haryana 20. What is the middle name of Sachin Tendulkar? (a) Ravi (b) Ramesh (c) Rajesh (d) Ramakant ANSWERS 1. (c) Preamble 2. (c) Pawn 3. (d) Tiger 4. (a) Tare Zameen Par 5. (a) Somnath 6. (c) Zulfikar Ali Bhutto 7. (a) Ashwameda 8. (c) Watermelon 9. (d) Gulzaar 10. (b) Edward Teller 11. (b) Blue 12. (c) Teller 13. (d) P. G. Wodehouse 14. (a) virus strains 15. (d) Brazil 16. (a) Mount Everest 17. (b) Swami Vivekananda 18. (c) Guru Gopbind Singh 19. (a) Bihar 20. (b) Ramesh -BY: AISWARYA. M ——————†”————————————————– Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making. Quiz The most critical quality of ethical decision making Is objectivity economics expeditions consistency Correct 2 A major consequence of the Carbines-Solely Act of 2002 has been the o political fallout in congress super growth In accounting firms In the U. S. Reorganizing of the governance structure of American corporations o outsourcing of jobs in lower wage countries 3 Judging the appropriateness of a particular action based on a goal to provide the greatest good for the greatest number of people Is what ethics approach? O Social justice approach Moral rights approachBusiness ethics approach utilitarian approach 4 The idea that businesses have a duty to serve society as well as the financial interest of stockholders is called o corporate audit going green corporate services corporate social responsibility Of the three levels of strategy that are part of an organizations decision-making hierarchy, which level develops annual objectives and short-term strategies in such areas as produc tion, operations, and research and development, finance and accounting, marketing, and human relations? O Functional Business ManagementCorporate 6 Which level of strategy uses a portfolio approach? Operational 7 This statement of a company's philosophy usually appears within the mission statement and specifies basic beliefs of a firm. O Company sponsor Company slogan Company commercial Company creed 8 Which law revised and strengthened auditing and account standards? O National Environmental Policy Act of 1969 Carbines-Solely Act of 2002 Federal Fair Trade Act of 1986 Truth in Lending Act of 1968 For the past 28 years, BBC, Inc. Has made a significant investment of time, money, and there resources to increase the literacy rate in adult Americans.This represents which of these principles of successful collaborative social initiatives? O Leverage core capabilities. Identify a long-term durable mission. Weigh government influence. Assemble and value the total package of benefits. Inco rrect 10 This statement presents the firm's strategic intent that focuses the energies and resources of the company on achieving a desirable future. O Values statement Company statement Vision statement Mission statement 11 Which of the following strategic decision makers implement the overall strategy? Corporate managers Functional managers Business managers Board of directors 12 The behavioral consequences of strategic management are similar to those of o authoritative decision making participative decision making autocratic decision making centralized decision making.

Free Essays on Shel Silverstein

Shel Silverstein began writing when he was twelve years old. He would have preferred to be playing ball with children his age, but he had no athletic ability. Also, girls showed no interest in him, so he began to write. He was not familiar with the style of any famous poets. Since he had no one whom he could mimic, he began devloping his own technique. In the 1950's, Silverstein enlisted in the armed forces and served in the Korean War. During his time in the military, Shel Silverstein worked as a cartoonist for "Pacific Stars and Stripes," a Pacific-based U.S. military publication. After completing his military duty, he was hired as a staff cartoonist for "Playboy" in 1956. Silverstein contrubuted several poems including "The Winner," "Rosalie's Good Eats Cafe," and "The Smoke-off" (see links below to read some of these) and wrote the books "Playboy's Teevee Jeebies" and "More Playboy's Teevee Jeebies: Do-It-Yourself Dialogue for the Late Late Show." In 1963, at the suggestion of fellow illustrator Tomi Ungerer, he was introduced to Ursula Nordstrom who convinced him to begin writing for children. One of Silverstein's most popular books, "The Giving Tree," was published in 1964. Ironically, just a few years prior, editor William Cole rejected this book, claiming that it would never sell because it fell between the interests of children and adults. In 1974, Shel Silverstein wrote "Where the Sidewalk Ends," which won the New York Times Outstanding Book Award, 1974, and went on to win the Michigan Young Readers' Award, 1981, and the George G. Stone Award, 1984. He wrote "The Missing Piece" in 1976, a non-traditional books which Silverstein himself sees as being a little "disturbing" because of the unique ending he chose for the book. "A Light In the Attic," a collection of poems and drawings, was published in 1981, and won Best Books, School Library Journal, 1981. This book also won the Buckeye Awards, 1983, and 1985, the George G. S... Free Essays on Shel Silverstein Free Essays on Shel Silverstein Shel Silverstein began writing when he was twelve years old. He would have preferred to be playing ball with children his age, but he had no athletic ability. Also, girls showed no interest in him, so he began to write. He was not familiar with the style of any famous poets. Since he had no one whom he could mimic, he began devloping his own technique. In the 1950's, Silverstein enlisted in the armed forces and served in the Korean War. During his time in the military, Shel Silverstein worked as a cartoonist for "Pacific Stars and Stripes," a Pacific-based U.S. military publication. After completing his military duty, he was hired as a staff cartoonist for "Playboy" in 1956. Silverstein contrubuted several poems including "The Winner," "Rosalie's Good Eats Cafe," and "The Smoke-off" (see links below to read some of these) and wrote the books "Playboy's Teevee Jeebies" and "More Playboy's Teevee Jeebies: Do-It-Yourself Dialogue for the Late Late Show." In 1963, at the suggestion of fellow illustrator Tomi Ungerer, he was introduced to Ursula Nordstrom who convinced him to begin writing for children. One of Silverstein's most popular books, "The Giving Tree," was published in 1964. Ironically, just a few years prior, editor William Cole rejected this book, claiming that it would never sell because it fell between the interests of children and adults. In 1974, Shel Silverstein wrote "Where the Sidewalk Ends," which won the New York Times Outstanding Book Award, 1974, and went on to win the Michigan Young Readers' Award, 1981, and the George G. Stone Award, 1984. He wrote "The Missing Piece" in 1976, a non-traditional books which Silverstein himself sees as being a little "disturbing" because of the unique ending he chose for the book. "A Light In the Attic," a collection of poems and drawings, was published in 1981, and won Best Books, School Library Journal, 1981. This book also won the Buckeye Awards, 1983, and 1985, the George G. S...

Albinism Essays (1256 words) - Skin Pigmentation, Albinism, Melanin

Albinism Essays (1256 words) - Skin Pigmentation, Albinism, Melanin Albinism INTRODUCTION For my research project I have chosen the genetic disease albinism. There are a few reasons why I chose albinism as my topic. First and foremost, in kindergarten I had a friend who was an albino, and although I have not seen him in over 10 years I am still curious as to what the causes of albinism are. Back then, my mother explained it to me by saying, thats just the way his skin is which is a fine way to explain it to a five year old, but now I find myself wanting to know more. Another reason I am curious about albinism actually extends from my first reason. I often wondered if there was any chance that my kids could possibly be born with it. I know now that it sounds a little bit ridiculous but I would sometimes worry that I wouldnt be able to take my children to the beach (I knew this because my friend from kindergarten could never come with us when we went in the summer). I also used to wonder whether or not my friend could see the same way I could, since his eyes looked so different from mine. As a result of all of this, I could not turn down the opportunity to research a disease that has held my curiosity for such a long time. PHENOTYPIC CHARACTERISTICS The most prominent phenotypic characteristic of albinism is obviously the lack of skin coloring. Albino skin is whitish in appearance, sometimes seeming to be almost translucent. Similarly, albino hair is also very pale, appearing closer to white than blonde. Albinism makes the skin extremely sensitive to sunlight. Albinos need to be very careful about exposure to the sun as they have a very high risk of burning due to lack of protection from ultraviolet rays, which is normally provided by the pigment melanin (2). Similar to the skin, albino eyes also lack color; the irises usually appear pinkish. People with albinism often have eye problems. First of all, they suffer from severe sensitivity to bright lights. Cases of extreme nearsightedness or farsightedness that cannot be completely corrected with eyeglasses are also common. People with albinism also sometimes demonstrate an involuntary back and forth movement of the eyes called nystagmus. Finally, people with albinism are more likely to develop astigmatism. It is possible to have albinism that affects the eyes without also affecting the skin. This is known as ocular albinism (3). INHERITANCE Albinism is an autosomal recessive disorder. All the children of two affected homozygous affected parents are also affected. This means that two parents who have albinism, and who possess two recessive alleles each for albinism will produce affected children 100% of the time. Being a relatively rare disorder, albinos are often the children of unaffected parents (this is the case with autosomal recessive disorders). Parents who are both heterozygotes (both carriers of the disease but not having it themselves) have a 75% chance of producing a normal, non-affected child. Because albinism is not carried on the sex chromosomes, it is expressed equally in both males and females, and either parent can transmit the disorder. Albinism also affects people of all races equally. Approximately 1 in 17,000 people has one of the types of albinism, which amounts to roughly 18,000 people in the United States (1). GENETIC AND CELLULAR ORIGINS Albinism is located on chromosome 11q 14-21. The gene associated with albinism is called OCA1 (among a few others). OCA1 codes for the protein tyrosinase. This protein is responsible for converting tyrosine into something called DOPA (dihydroxyphenylalanine). DOPA plays an important part in the formation of melanin by next becoming dopaquinone. Dopaquinone then forms black-brown eumelanin or red-yellow pheomelanin. Melanin is a pigment, the absence of which causes albinism (2). Albinism occurs when something causes the OCA1 gene to function improperly. This improper function disrupts the production of tyrosinase. With tyrosinase production malfunctioning, it is impossible for the body to make DOPA and as a result the body is also prevented from making melanin. The absence of melanin causes the lack of color in the skin of people who are affected with albinism (2). MOLECULAR ORIGINS The cDNA sequence for the OCA1 gene is 1607 bases long; 325 Adenine,

Roentgenium Facts - Rg or Element 111

Roentgenium Facts - Rg or Element 111 Roentgenium (Rg) is element 111 on the periodic table. Few atoms of this synthetic element have been produced, but it is predicted to be a dense, radioactive metallic solid at room temperature. Here is a collection of interesting Rg facts, including its history, properties, uses, and atomic data. Key Roentgenium Element Facts Wondering how to pronounce the element name? Its  RENT-ghen-ee-em Roentgenium was first made by an international team of scientists working at the  Gesellschaft fà ¼r Schwerionenforschung  (GSI) in  Darmstadt,Germany, on December 8, 1994. The team, led by Sigurd Hofmann, accelerated nuclei of nickel-64 into a bismuth-209 target to produce one single atom of roentgenium-272. In 2001, the Joint Working Party of the IUPAC/IUPAP decided the evidence was not sufficient to prove discovery of the element, so the GSI repeated the experiment and detected three atoms of element 111 in 2002. In 2003, the JWP accepted this as evidence that the element had truly been synthesized.If element 111 had been named according to the nomenclature devised by Mendeleev, its name would be eka-gold. However, in 1979 the IUPAC recommended systematic placeholder names be given to unverified elements, so until the permanent name was decided, element 111 was called unununium (Uuu). Because of their disco very, the GSI team was allowed to suggest a new name. The name they chose was roentgenium, in honor of the German scientist who discovered x-rays,  physicist  Wilhelm Conrad Rà ¶ntgen. The IUPAC accepted the name on November 1, 2004, nearly 10 years after the first synthesis of the element! Roentgenium is expected to be a solid, noble metal at room temperature, with properties similar to those of gold. However, based on the difference between the ground state and first excited state of the outer d-electrons, it is predicted to be silver in color. If enough element 111 is ever produced, the metal will likely be even softer than gold. Rg is predicted to be the softest of all the metal ions.Unlike lighter congeners which have face-centered cubic structure for their crystals, Rg is expected to form body-centered cubic crystals. This is because the electron charge density is different for roentgenium. Roentgenium Atomic Data Element Name/Symbol: Roentgenium (Rg) Atomic Number: 111 Atomic Weight: [282] Discovery:  Gesellschaft fà ¼r Schwerionenforschung, Germany  (1994) Electron Configuration:  [Rn] 5f14  6d9  7s2 Element Group: d-block of group 11 (Transition Metal) Element Period: period 7 Density: Roentgenium metal is predicted to have a density of 28.7 g/cm3 around room temperature. In contrast, the highest density of any element measured experimentally to date has been 22.61 g/cm3 for osmium. Oxidation States: 5, 3, 1, -1 (predicted, with the 3 state expected to be the most stable) Ionization Energies: The ionization energies are estimates. 1st:  1022.7  kJ/mol2nd:  2074.4  kJ/mol3rd:  3077.9  kJ/mol Atomic Radius: 138 pm Covalent Radius: 121 pm (estimated) Crystal Structure: body-centered cubic (predicted) Isotopes: 7 radioactive isotopes of Rg have been produced. The most stable isotope, Rg-281, has a half-life of 26 seconds. All known isotopes undergo either alpha decay or spontaneous fission. Uses of Roentgenium: The only uses of roentgenium are for scientific study, to learn more about its properties, and for production of heavier elements. Roentgenium Sources: Like most heavy, radioactive elements, roentgenium may be produced by fusing two atomic nuclei or via decay of an even heavier element. Toxicity: Element 111 serves no known biological function. It presents a health risk because of its extreme radioactivity.

Information of JADE from Neolithic period to Han dynasty Research Paper - 1

Information of JADE from Neolithic period to Han dynasty - Research Paper Example Previously, history has not recorded the use of metals by humans in any concrete sense. Therefore, China can be seen as a pioneer that ushered in the transformation in this era around 7000 BC though this process of change dates back to a much earlier phase in time. As there is no written evidence, much is not known about who these people were, what language they spoke, and what social norms they followed. However, evidence throughout the history shows that jade remained a major influence in Chinese culture and civilization in the Neolithic period, transcending to the Han Dynasty and beyond. Evidence unearthed from many sites in the form of houses, burials, pottery, and tools suggests the distinction of different cultures through various artifacts. While the earlier settlements flourished all over mainland China, in the north the provinces of Henan, Hebai and eastern and southern Shaanxi thrived with the Peligang and Cishan Cultures. In the central and western province, along the Yellow river and its tributary the Wei, Yangzi and its tributaries, the Yangshao culture (c.4800-4300BC) with its distinguished painted potteries, and later the Majiayao culture (c.2500-2200BC) inhabited. In the east at Hemudu (c.5000BC) near Hangzhou and adjoining regions, an amalgam of different cultures came into prominence. In these cultures, especially in the eastern ones where specialization was intensive, the devotion to jade work and fine ceramics were cultivated with an affinity towards various rituals and ceremonies. Thus, jade was extensively used in creating different versions of weapons, tools that came hardy on everyday life. Besides, decorative items and ceramics were elaborately used in the formation of high pierced stands and lobed bodies of aesthetic and artistic value. When dwelling on the culture of jade in the Chinese history, a mentioning of the Hongshan societies in the

Middle range or grand theory Essay Example | Topics and Well Written Essays - 250 words

Middle range or grand theory - Essay Example As a result of this, a situation referred to as self-care deficit results for patients receiving care. Self-care deficit has been explained as a situation where a patient is unable to meet their self-care requites (Register and Herman, 2006). As explained already this situation occurs because of the amount of time that care givers give to mental health patients, denying patients the need to give themselves care. Meanwhile, Dorothea Orem developed and introduced the self-care deficit nursing theory as a form of middle range nursing theory to help nurses tackle such situations as described above (Good, 2008). Because self-care deficit nursing theory is a form of middle range nursing theory, it would be said that middle range theory will be most applicable to the author’s area of nursing practice. In the application of middle range theory however, there are a number of assumptions that are used to underpin the implementation of the theory. The central philosophy or assumption based on which the theory works is that all patients wish to care for themselves (Register and Herman, 2006). This means that patients are presented with better opportunities of recovery if they are allowed to perform their own self-care. Based on this assumption, it is expected that instead of psychiatric nurses doing everything for patients, they should make room for patients to try their hands on basic tasks. Th is can help in making the whole healthcare process

Cognitive and language development Essay Example | Topics and Well Written Essays - 2500 words

Cognitive and language development - Essay Example Like different species of this environment, animals rely on camouflage, feathers and fur coats, and speed may be some of the things that they use to adapt to the environment they live in. Human beings, on the other hand work upon adapting to their environment, with the help of thinking. Through this, they not only adapt to their environment but also transform it. Hence, we can say that among all the species that live in this environment, we as human beings stand apart because of our mental faculties. Children move from simple to complex tasks, while attaining their cognitive skills. They become more and more effective thinkers with their progressing age. It’s important to note that the mental faculties of a child are not incomplete or less effective than that of adults. But we can see that the child’s focus on a limited amount of information might be adaptive (Bjorklund and Blasi, 2011). Jean Piaget was a Swiss cognitive theorist who completed his education in zoology a nd gave a biological explanation to the things he saw happening in his environment in terms of cognitive development. He viewed cognitive development as an adaptive process in which thinking develops gradually from its less oriented form to something that is driven by logic. It slowly and steadily emerges out to be a fit with the external reality. Piaget’s had a constructivist approach towards the idea of cognitive development. He said that children develop their cognitive skills by progressing via four universal stages. The names of the stages are The Sensorimotor Stage, The Preoperational Stage, The Concrete Operational Stage and The Formal Operational stage (Ginsberg and Opper, 1979). All these constructs that he gave, came under the purview of the theory he gave which he named as the Cognitive Developmental Theory. Vygotsky gave the Sociocultural Theory. In it he devised, that language is a very important determinant of cognitive development and it broadens the purview of cognition of children with the help engagement in dialogues and conversations with people around them, who provide them with new knowledge and reinforce them to master socially relevant and culturally important tasks driven by the norms and values prescribed by the environment they are residing in. According to him the important determinant of cognitive development as it occurs in the life of a child are the social experiences he/she goes through. There are many differences that we come across while trying to decipher the basic nature of both these theories. The very nature of both these theories is different. Piaget devised the theory in terms of the four stages a child progresses through but Vygotsky based his theory on the foundation of developing the basic ideas which are required for the construction of knowledge wherein the concepts of learning play a huge role in the development. According to him development cannot be separated from social contexts a child has to live in, wh ich also involves effective conversations with the significant others with the help of language. This tells us that the most evident difference between the two theories is that Piaget’s theory is hierarchical in nature but on the other hand, we don’t come to see any kind of stagewise progression in Vygotsky’s theory. This tells us that each of the Piaget’s preceding stages must be accomplished before the child moves on to the

Racial Identity Essay Example | Topics and Well Written Essays - 1000 words

Racial Identity - Essay Example They impose upon individuals certain obligations and expectations dictated entirely by one’s sex. As a result, how men and women experience the world will differ accordingly. And it is precisely this â€Å"experience of the world† that shapes our identities, both as individuals and as members of groups that we strongly identify with. Ultimately, our shared experience with others molds our identity as an individual. The bifurcated experience of males and females living in antagonistic cultural circumstances provides a crucial factor, sociologically and psychologically, in the development of personal identities. Two short works by Zora Neale Hurston and Brent Staples each illustrate the unique factors that go into the construction of identity, which is largely contingent upon one’s sex. The creation of one’s social and personal identity is not something which happens in one event or experiment. It is a process of layering: the taking of particular experiences and building the edifice from those conditional factors. The gender roles that a society assigns apply to all people, independently of race, sex, gender, sexual orientation, and so on. For this reason, we might say that one’s sex comes first in determining how a person sees himself or herself in the context of the group or society. One’s racial identity thus comes conditioned by this gender role, which is often established even before the time a child first encounters any kind of racial distinction. By recognizing the fundamentality of the sexual identity, we recognize that racial identity can be bifurcated by that gender divide between man and woman. This ultimately determines how and by what process the individual assimilates his or her place in a particular racial group into a personal identity. A personal identity is the filter through which we interpret the content of our experience, and a bifurcation in one’s ability to see and interpret the world will inevitably create a

Enterprise Risk Management Assignment Example | Topics and Well Written Essays - 2500 words

Enterprise Risk Management - Assignment Example The collapse of the Lehman Brothers in the year 2008 due to bankruptcy there was a grave financial crisis not only in the US but across the entire world. In the 21st century the different economies of the world are closely connected with economic and bilateral ties which make one dependent and linked to the other. As a result, an event or incident taking place at distant corner of the world would invariable have an impact on the rest of the nations of the world, because they are connected to each other in one or more ways. In this paper, the researcher takes up crisis as the event of discussion in this paper. For convenience of study the entire paper is divided into a number of sections and discussed. Firstly, the researcher defines crisis, states the different types of crisis, makes a discussion on the impacts of crisis, talks about crisis management, the importance of crisis management and finally does a case study of the Lehman Brothers. Lastly, the researcher draws the conclusion based on the entire discussion throughout the paper. The conclusion again verifies and validates the belief held by the researcher about the corporate crisis and its impact on the entire economy of the world. The organisation or a company is a single body comprising of a number of departments, the departments are again formed by a number of employees designated with particular job responsibilities. The structure and its entire range of its functioning make it a complex structure which needs efficient and strategic planning. The smooth functioning of a company is essential for the commercial success of the company and even for a strong foundation for the entire economic structure of the country. Countries with a number of successful companies are the ones with affluent economic condition. The close connection between successful companies and economic condition of a country can also be made out from the fact that with the crippling of a significant company can break the

Social work Essay Example | Topics and Well Written Essays - 500 words - 1

Social work - Essay Example This gives the indication that even if the objective for equal educational opportunity to everyone is greatly supported by the values held sociologists, there is need to indulge in professional commitment as well as record accomplishment. It is therefore important to face these challenges by way of equipping educational social workers with basic knowledge on African American experiences as well as equipping urban schools which are considered to have massive enrolments of black students. It is very important to ensure improvement in policy making and leadership toward educational reforms especially in urban schools. Research indicates that policymaking in regard to educational reform is a variable missing especially when focusing on school social work discussion. This therefore creates the need for school social work to take responsibility so as to initiate various contracts based on major policy decisions. Social workers need to largely participate in public policy forum related to education reform. School choices play a major role in educational reforms with main focus on schools in urban cities. Therefore, development of various school choice issues is perceived to change the function and structure of existing urban school. School choices can be through school vouchers that are considered to be an issue of equality in education whereby a state or federal educational funding is directly issued to those families that are underprivileged and would like to enroll in private schools. Educational social workers can engage in organizing various community forums to bring both school personnel and organizers together to discuss key reforms needed in the education system. Also, research plays an important role in policymaking educational reforms with main focus on black culture in the educational system. Through research, many researchers have identified critical issues within the African American

Enterprise Risk Management Assignment Example | Topics and Well Written Essays - 2500 words

Enterprise Risk Management - Assignment Example The collapse of the Lehman Brothers in the year 2008 due to bankruptcy there was a grave financial crisis not only in the US but across the entire world. In the 21st century the different economies of the world are closely connected with economic and bilateral ties which make one dependent and linked to the other. As a result, an event or incident taking place at distant corner of the world would invariable have an impact on the rest of the nations of the world, because they are connected to each other in one or more ways. In this paper, the researcher takes up crisis as the event of discussion in this paper. For convenience of study the entire paper is divided into a number of sections and discussed. Firstly, the researcher defines crisis, states the different types of crisis, makes a discussion on the impacts of crisis, talks about crisis management, the importance of crisis management and finally does a case study of the Lehman Brothers. Lastly, the researcher draws the conclusion based on the entire discussion throughout the paper. The conclusion again verifies and validates the belief held by the researcher about the corporate crisis and its impact on the entire economy of the world. The organisation or a company is a single body comprising of a number of departments, the departments are again formed by a number of employees designated with particular job responsibilities. The structure and its entire range of its functioning make it a complex structure which needs efficient and strategic planning. The smooth functioning of a company is essential for the commercial success of the company and even for a strong foundation for the entire economic structure of the country. Countries with a number of successful companies are the ones with affluent economic condition. The close connection between successful companies and economic condition of a country can also be made out from the fact that with the crippling of a significant company can break the

Features of Efficient Market Hypothesis Essay Example | Topics and Well Written Essays - 1000 words

Features of Efficient Market Hypothesis - Essay Example As a result one cannot earn returns over and above the average return of the market provided that the information is available when invested. The following are the underlying assumptions of efficient market hypothesis. The ‘weak form’ of the efficient market hypothesis identifies prices of tradable assets like stocks, property and bonds etc, which reflect all information that was available to the public in the past. In other words, say for example, the past prices of stock A is reflected in its current stock price. The ‘strong form’ of the efficient market hypothesis is the strongest form of efficiency of financial markets. It is of the view that information, public or private in nature, is reflected through the stock prices, in the market. Thus even insider information cannot put the investor in an advantageous position (Fama, 1970, p.383). As already discussed the efficient market hypothesis makes the assertion that asset prices reflect all the information available in the market. Now we shall explain as to why it is not able to adequately explain asset pricing with respect to debt and equity. The efficient market hypothesis is the right platform to start when one is thinking of asset price formation. However evidences have suggested that it has been unable to explain some features of market behaviour. The market prices at times are subjected to misalignments which can exist for a prolonged period of time (Fama, 1991, p.8). The random walk model is one of the versions of efficient market.

The Brave Fighters of Islam Essay Example for Free

The Brave Fighters of Islam Essay â€Å"Those who were sure that they would meet their Lord said: How often has a small group vanquished a numerous group by Allah’s permission, and Allah is with the patient. † [AlBaqarah 2:249] â€Å"Every time they (Persians Turks Empires) come against you, they are defeated. Now, the Arabs have defeated you although they are the weakest of all creation. Their bodies are naked and their stomachs are hungry. They have neither gear nor weapons. Yet they still defeated you at Busra, Hawarn, Ajnadayn, Damascus, Ba’labakk Hims† said the Roman Emperor Heraclius. After a ridiculous argument with his priests and generals, Heraclius decided to gather his largest force to be assembled from all corners of his kingdom to face against the Muslims. Although there are differences in opinion regarding the size of the army ranging from 200,000-350,000! However others state that it ranged from 600,000-1,000,000! When the 40,000 Muslim force lead by Abu Ubaidah Amr ibn Al Jarrah found out about such a number, they decided to march towards the plains of Al-Yarmouk due to its strategical advantages. When the Roman army arrived there, they sent out an initial army of 60,000 Christian Arabs lead by Jabalah bin Al-Ayham. After numerous negotiations and pitiful diplomacy with the arrogant Romans, Abu Ubaidah slammed all talks saying: â€Å"There can never be peace between us until you pay either Jizyah or accept Islam! Failing that the sword will decide between us! By Allah! Were it not for the fact that we consider treachery to be an evil deed, I would have struck you down with my sword right now! †. The Sahabah discussed among themselves of how many soldiers they should send to face the 60,000. Abu Sufyan ibn Harb Saifullah Khalid bin Waleed were among the ones who were consulted. Khalid bin Waleed gave his opinion to fight them with the elite of Muslims and not the full army in order to drive fear into the hearts of the enemies. Abu Sufyan agreed and enquired how many should they send out. The Sword of Allah SWT, Khalid confidently replied â€Å"I propose 30 horsemen! Each of whom will have to face 2000 Christians! †. Confounded by such a ludacris answer, Abu Sufyan was the first to reply from the astonished crowd that it was ludicrous to send that much and proposed sending out 60 men, as the ayah in the Qur’an says: â€Å"if there are twenty patient ones of you they shall overcome two hundred, and if there are a hundred of you they shall overcome a thousand of those who disbelieve, because they are a people who do not understand. † [Al-Anfal 08:65]. Abu Ubaidah agreed to Abu Sufyan’s opinion. The individuals that Khalid choose were based on â€Å"Their patience, steadfastness and the way they forge ahead in battle†. Now dear brothers and sisters, who do who think that Khalid bin Waleed choose for this monumental task? Was it just the average Abdullah like you and me? No! Wallahi, the individuals he selected are among the best of people. ] He called out for 60 Sahabah’s! He called out the veterans of Badr! He called out the Ansar! He called out the Muhajireen! He called out the scribes of the Prophet (peace be upon him) Suhrabil bin Hasanah Amr At-Tamimi! He called out Hudaifah bin Al Yaman who Raslullah (peace be upon him) trusted with the secret list of the hyprocrites! He called out the honest Ka’ab bin Malik! He called out the brother in laws of Raslullah (peace be upon him) Abdullah ibn Umar Ibn Al-Khattab Abdur Rahman ibn Abu-Bakar As-Saddique [The sons of the 1st two Caliphs of Islam]! The cousin of Raslullah (peace be upon him) AlFadl ibn Al-Abbas. He called out Dhirar ibn Al-Azwar the bare-chested warrior descried as a â€Å"devil† by the enemies and brother of the brave female companion Khawlah bint AlAzwar! He called out Yazid ibn Abu Sufyan who was one of Khalid’s best generals brother of Amir Mua’wiya ibn Abu Sufyan! He even called out the disciple of Raslullah (peace be upon him) and one of the 10 promised paradise AzZubair ibn Al-Awaam! [May Allah SWT be pleased with them all]. After choosing 60 of the â€Å"La creme de la creme (cream of the cream,) among the Muslim army. Khalid told them â€Å"You have already defeated the legions of Rome, so when you defeat these Arabs fear will descend in their hearts and they will turn in defeat†. The 60 replied in â€Å"Oh Abu Sulayman, do with us as you please! †¦Ã¢â‚¬  in the affirmative. Next morning after Fajr, The 60 bare farewell the their loved ones and marched out with the Lion of Islam, Khalid bin Waleed in the centre of the pride. The two armies met under the blazing sun. Like a true champion, Khalid shouted to the Christians: †Oh worshippers of the sallib! Oh enemies of Ar-Rahman (The Most Merciful), come to the battle and slaughter! † Jabalah and his army shrugged off the taunt due to the pitiful size of the Muslims who were at a 1000-fold disadvantage in numbers. The 60,000 Christians charged forward but the Muslims remained solid and firm. The battle was ferocious and nothing but the roars of battle-cry could be heard. Both armies fought with the clashing of bone and sinew, No one whether it be Roman or Muslim thought that the 60 would survive. The onlooking Muslim army looked anxiously at their brethren and wept with sadness, some even said â€Å"Khalid has deceived and destroyed the Sahabah of Rasullah (peace be upon him)†. On the other side the Romans were content as they were convinced that they had won. The battle continued with the Sahabah fighting with full vigour, zeal, honor, strength, determination courage. Shining knights Khalid, Az-Zubair, Abdurahman ibn AbuBakar, Abdullah ibn Umar, Al-Fadl and Dhirar fought side by side, shoulder to shoulder, sword to sword heart to heart in the intense flames of war whilst never separating. As Allah SWT says the in Qur’an: †Surely Allah loves those who fight in His way in ranks as if they were a firm and compact wall. † [Surah As-Saff 61:4]. Kh alid then cried out to rally the Muslims at a certain point whilst he himself penetrated to the centre of the enemies and was surrounded. Al-Fadl bin Abbas rushed to aid alongside the brave Az-Zubair, shouting â€Å"Leave our friends alone. That is Az-Zubair ibn Al-Awwam and I am AlFadl ibn Abbas, the cousin of Rasulallah (peace be upon him)†. The Muslims then launched a great counter strike against the Romans and fought until Maghrib time! Now the onlooking Muslim army was really worried, especially Abu Ubaidah who anxiously said â€Å"O companions of the Prophet (peace be upon him), Khalid and his men have doubtlessly been destroyed† and got them ready for battle. But suddenly as the smoke cleared and the dust settled. The thunderous roar of â€Å"Laillah illalah Wallahu Akbar† was heard. Each sahabah shouting the Islamic testimony â€Å"I bear witness that there is no deity except Allah alone, He has no partner, and Muhammad is His Slave and Messenger! †. Khalid bin Waleed emerged from the midst of the turmoil with clear signs of fatigue and exhaustion. The army of 60,000 was humiliated by a crushing defeat by 60 heroes, 10 of whom were blessed with martyrdom and 5 of them captured.

Forgetting to Remember :: Biology Essays Research Papers

Forgetting to Remember: The Source of your Symptoms? Imagine going about your daily business when, for some reason or another, you find yourself immersed in an intense, disturbing flashback of a traumatic event that you never knew you experienced? This bizarre scenario is more commonplace than might be supposed and is opening up all sorts of legal and therapeutic controversy. Repression is one of the most haunting concepts in psychology. The rationale is that some shocking occurrence is pushed back into an inaccessible corner of the unconscious only to be retrieved later by a most confounded consciousness (1). Is the memory really real? If it is, why was it lost in the first place and what triggered its return? And how is it to be dealt with? Perhaps a better term for repression is dissociation. "Dissociation refers to those discontinuities of the brain, the disconnections of mind that we all harbor without awareness" (2). Dissociation lets us step aside, split off from our own knowledge, behavior, emotions, and body sensations, our self-control, identity, and memory. This splitting of mind and pigeon holding of experience is a natural adaptation to the complex demands of daily life. One demonstration of this phenomenon involves a knee injury patient named Anastasia. Facing emergency surgery with a poor prognosis, she chose a spinal anesthetic with no sedative, so she could stay awake and observe the operation. She remembers the clinician administering the spinal injection, but that's all. Her next consecutive memory of the ordeal was simply "waking up" in the recovery room, disappointed that she had "fallen asleep and missed the surgery." She was further perplexed when the surgeon walked in and thanked her for "a great d iscussion." Anastasia eventually realized that she had carried on a technical discourse for nearly two hours, a conversation she, to this day, has absolutely no recollection of (2). An even more dramatic illustration of dissociation (without, however, repression) is depicted in Donald Wyman's horrifying experience. In the summer of 1993, while working in a remote Pennsylvania area clearing timber, Wyman suffered a terrible accident. A huge tree fell on him, pinning his left leg. He knew he would die before anybody found him if he did not take matters into his own hands. So he made a tourniquet from a rawhide bootlace and used his chainsaw wrench to tighten it. He then went about methodically cutting off his left leg with his pocket knife.

What Will Calixta do? Oh, What Will She Do? :: essays research papers

In the story â€Å"The Storm†, Calixta is the mother of a young boy and the wife of man who seems to be a wonderful husband. Bobinot, the husband, and Bibi, the child, go to the store and become stranded there as a storm passes through. What Calixta didn’t know was that she was going to get a visit from a friend, whom she hasn’t seen for a long period of time, while her family is at the store. As the storm begins, Alcee, the friend, approaches Calixta’s home and asks permission to wait on the gallery as the storm passes. As he waits for the storm to pass, the history between Calixta and Alcee is revealed when he mentions the time during Assumption where he kissed and kissed Calixta, but that was all that happened. During the storm, emotions are running wild and the attraction between Calixta and Alcee is so magnetic that it seems to intertwine their desires. Needless to say, they made love, and after the storm Alcee left and Bobinot and Bibi came back hom e shortly. The question that needs to be asked is will Calixta invite Alcee back into her home on occasions, knowing what she did with him in her family’s home, and also, will Calixta tell Bobinot or act as if nothing ever happened?   Ã‚  Ã‚  Ã‚  Ã‚  Calixta is a woman who seems to be searching for pleasure; men aren’t the only humans that deserve pleasure. She loves her husband but seeks to explore pleasure elsewhere. Alcee was an old flame who seemed to still be in love with Calixta, and she probably still felt an attraction towards him. There are many assumptions that can be made about her future actions. She could feel guilty and realize what she did was wrong and disgraceful towards Bobinot and confess her actions to him. Calixta could completely ignore Alcee, never invite him back into her home, and never tell Bobinot, because she doesn’t want to cause trouble in her home. Telling Bobinot what happened could cause a separation, but not telling him is morally wrong. Calixta may keep her actions a secret and only invite Alcee into her home when her husband and child are gone. I feel that Calixta will continually invite Alcee into her home, whether her husband and son are home or not home, and not tell Bobinot what happened. She will probably keep him close, as a friend and as a secret lover, so she will have someone to confide in other than her husband and have a lover to give her pleasure whenever she desires.

Bluefield health plan Essay

Arc Electric employees were opting for their health insurance plan. Arc Electric had expanded their workforce due to which more employees were enrolling for Bluefield’s health insurance plan for the benefits. But when Bluefield released that the utilization of their physician services had tremendously increased in the last 6 months because of which their profits were being affected, they had to find out the cause for this. Soon they realized that the main cause for the increase in the utilization of their physician services was the increase in the number of new employees who were opting for the health insurance plan. Exhibit 1 clearly shows that the number of Arc Electric employees using Bluefield’s Health insurance plan has increased from 3912 in July, 2006 to 4137 in August, 2006. Thus, in only one month the increase has been of 225 people, which is comparatively quite high. Also, in 2006, the total cost incurred by Arc Electric for inpatient and outpatient hospital services were 203425 and 182440 in July and 212250 and 180700 in August, and for surgical services were 101250 and 103400 in July and August. Thus, the total cost incurred for hospital services and surgical services were 487115 and 496350 in July and August. While on the other hand the total cost incurred by Arc Electric for visits to physician’s office was only 337900 and 391450 in July and August. Therefore we can see that the difference is almost of 147215 and 104900 in July and August. As Bluefield’s contract with Arc Electric was about to expire the next month, they had to renegotiate the terms in their contract with Arc Electric and request for an increase in their premium rate in order to maintain their profit. They had realized that the main reason for their erosion of profits was the increasing number of Arc Electric employees who had opted for their health insurance plan. But, Bluefield were also aware of the fact that during renegotiations if they tried to increase the fixed premium which they charged every employee of Arc Electric per month, then they may refuse to do anymore business with them and sign a contract with some other health insurance company. This, Bluefield was not ready to risk. Thus, Bluefield wanted the staff members and directors to devise a renegotiating strategy which they could present before Arc Electric and maintain their contract with them while at the same time see to it that their profitability remains at par. After much consideration and results from various studies, including Exhibit 1, the employees of Bluefield realized that simply by increasing their copayment charges they will not be able to bring about a decrease in the number of physician visits since people do not actually like to visit the physicians but rather do it in order to remain healthy and fit. The only way they can reduce their costs is by paying less to their health care providers, like the physicians. Thus, they first needed to negotiate with the physicians and ask them to decrease the costs of services supplied by them. If they simply asked the physicians to lower their cost of service by around 10% or 25% they might do it with the fear that they may loose all of their patients and also be left out of Bluefield’s health insurance plan. But this may have certain negative effects as in return of a lower fee per visit the physicians may also lessen the quality of care that they give to their clients. This is the reason why Bluefield required a further analysis of physicians visit. Out of the $250 fixed premium that Bluefield charged each employee of Arc Electric every month, the total premium revenue was portioned out as 55% for the hospital and surgical services and 30% for the physician visits. Thus while $137. 5 went for the hospital and surgical services only $75 went in for the physician visits. Thus for every premium collected, the profitability of hospital and surgical services was almost $62. 5 more than the profitability of the physician services. Thus, when compared to physician’s services, hospital and surgical services have a profitability of almost 45% more than the former.

Form and Structure of ‘Abigail’s Party’ Emily Huntley Essay

Mike Leigh’s ‘Abigail’s Party’ was primarily shown on television and wasn’t initially meant for the stage, until it was realised how successful it was. The plot is based around a mirror of two party’s, one involving 5 adults all living in the same estate but of very contrasting backgrounds and classes which Mike Leigh also depicts, and the other of the sixteen year old daughter of Sue, who’s organised a typical teenage ‘rave’. The essence of the play is that generally speaking the younger generations should be observed at parties but in Mike Leigh’s example the irony is that the adult’s seem just as drunk and obscene as what is imagined next door. This is where the comedy arises and is developed throughout the play as the adults keep a close eye on the teenagers but there is no one to observe the adults. Mike Leigh has also drawn the attention of the audience by focusing on class by contrasting the classes of the characters, Beverly and Lawrence who are aspiring for true middle class, a poor newly married couple and a middle class divorcee. This situation in itself is controversial due to Sue not being nearly as wealthy as Beverly and Lawrence but being by far the most cultured of the group. Another example of this would be shown in Ang, her occupation as a nurse can actually be called a well known and accepted profession, although she has little money and isn’t well cultured or travelled, as an outsider you can see the intelligence that Mike Leigh has tried to depict over the other characters. The play is composed of two acts, both of which surprisingly end with the focus on Sue, the most timid character. I think this was purposeful on Leigh’s behalf as although she seems to be a pretty insignificant character she holds a lot of unknown power over the people in her company. Especially Lawrence who realises her class is above his and he aspires to be like her by seeking her approval. As the play develops so does the amount of alcohol consumed and the tension between the two married couples. Especially from Beverly and Lawrence’s points of view as they start verbally abusing each other in the presence of their guests, which I believe would not occur otherwise as Ang, Tony and Sue would realise their true characters. Therefore I could also state that the play is structured around class, parties and also alcohol. Everything in the play including props, lighting and sound effects is ultra realistic. The set includes real food and drink with a working record player and lamps, which provide the naturalistic lighting throughout the whole play, and the constant thumping from next door really makes the situation believable. To enhance the realism, Mike Leigh also wrote the play in ‘real time’, this means that the duration of the play is natural over the period of an evening, with no days or hours skipped. Another tool used by Mike Leigh to develop true realism is the use of colloquial dialect. There is no stylised or poetic language and also no imagery used. It is written so the audience can easily place themselves in the character’s positions. Discussing the structure of the play is hard considering the definitions of ‘A Well Made Play’ 1.) Exposition (introduction of characters and situations) 2.) Conflict (a huge problem is bought to the surface) 3.) Complications (the problem develops) 4.) Climax (the most dramatic, and tension filled part of the play) 5.) Dà ¯Ã‚ ¿Ã‚ ½nouement (the resolution) The exposition occurs between pages 1 and 13 when the characters are introduced to each other and also the audience. This is the period when the audience makes their own assumptions of the characters, and they can recognise different relationships and tensions. This is when we also realise about Lawrence’s hectic lifestyle and frequent suffering of heartburn so that his heart attack doesn’t come as a complete shock and the audience understand and sympathise more. The conflict is primarily to do with Beverly and Lawrence’s relationship and the strain that it is clearly under. But we also see the stress between Angela and Tony periodically. The complication is when the tension builds as more and more alcohol is consumed predominantly between Lawrence and Beverly. The climax is clearly Lawrence’s heart attack, which is the outcome, of a stressful job, a nagging wife, being polite to unwelcome guests the consumption of alcohol and the constant ‘thumping’ of the party next door. This is when the focus and drive of the play changes completely from the future life these characters have built themselves to the present situation. Lastly the dà ¯Ã‚ ¿Ã‚ ½nouement. In ‘Abigail’s Party’ there doesn’t seem to be a definite resolution, the play is left on a cliff hanger as the audience is ‘left in the dark’ as to whether the conflicts have been resolved and if not the final outcome of the situation. ‘Abigail’s Party’ is referred to as a comedy, but of various types, it contains a slight element of black comedy in the fact that Lawrence has a heart attack. But throughout the play, Leigh develops another form of comedy, not through one-liners, but due to the characters’ dialogue and movement etc. For example, Tony’s monosyllabic answers, Angela’s lack of social etiquette, Sue’s shyness and total dislike of the situation, Lawrence’s frequent cultural references even though everyone can see he is uneducated in Shakespeare and Beethoven and is simply attempting and failing to reach a higher social class (nouveaux riches). And Beverly’s clear lack of self-control concerning Tony and insulting Angela’s lipstick. ‘Abigail’s Party’ is essentially written as a comedy, until the end, which presents more opportunities, and shows a more tragic and retrospective feel. This play is unique in that it is completely down to the director as to how they depict it as it can be of two extremes tragic or comic, excluding Lawrence’s death, which is clearly comic with the reference to Ang’s cramp etc. In the production I saw, it was comic and I thought this worked well but having considered it to be a tragic play I think this could be just as effective.

High availability Essay

In the advent of the computer age, the growth of the internet has also necessitated the development of technologies that are not only able to cope with the demands of users but also within the limitations of current hardware. With multitasking having evolved into the norm, the availability of media and applications online has made it increasingly important to provide  high availability (Marcus 2003). The mission-critical applications that have surfaced on the internet have placed added pressure to make sure that highly available services are always ready. As such, this brief discourse will attempt to discuss the current state of high availability technology as well as any recent trends or variations that have surfaced. High Availability, as the term suggests, refers to systems or instruments in information technology that are not only continuously available but also continuously operational for long periods of time (Marcus 2003). The term availability is used to refer to the access that the users or members of user community have to the system. This type of access or ability can include anything from uploading files, to changing entries, updating works or even just scanning previous works (Marcus 2003). The failure to access the system results in downtime or unavailability. An example of this would be the manner by which community users like to be able to use Facebook to chat, watch videos, update links and upload pictures all at the same time. With a network that has Low Availability, the users will occasionally experience failures with regard to logging in or accessing different functions of the website because of the necessary downtime for system updating and maintenance (Ulrick 2010). This downtime can be prejudicial for a website or an internet application because it reduces the desirability of the technology. With the pressure on to provide complete and persistent accessibility, companies have tried to achieve the optimum â€Å"100% operational† or â€Å"never failing† Availability Status . One way of providing almost constant availability (High Availability) is by creating clusters. These computer systems or networks consist of several pieces that act as back-ups or failover processing mechanism that store data and allow for access. This includes the Redundant Array of Independent Disks (RAID) or the Storage Area Network (SAN), which are used as back up storage devices to ensure constant availability (Marcus 2003). These systems, however, are constantly evolving and changing depending on the technology that is available and developed such as systems that have solid membership administration, consistent group communication sub-systems, quoram sub-systems, and even concurrent control sub-systems, among others. By creating a clustered computer system or network, backups are created in the form of redundancies for both hardware and software. This is achieved by forming or grouping several independent nodes with each of them simultaneously running a copy of the operating system (OS) and the application software (Marcus 2003). Whenever there is a failure in any of the nodes or when daemon failures occur, the system can quickly be reconfigured and the existing workload is then passed on to the other available or functional nodes within the cluster. Thus, there is always, theoretically, one system that is available and running to handle the services and access for the user community. It was reported in 1996 that the lost revenue and productivity due to downtime amounted to over US$ 4. 54 billion for American businesses alone (IBM 1998). As such, High availability has been consistently upgrading and evolving to be able to address this issue. The recent development include the creation of High Availability Clusters (HA Clusters or Failover Clusters). The concept of this is that it provides greater High Availability by operating several computer clusters at the same time. While this applies the same concept as High Availability, it attempts to create several failover systems and clusters that cater to this. It does, however, retain the same concept of constant monitoring to make sure that the systems are running as programmed and as planned. Recent research in this field has shown that there is also a diminishing return principle that can be applied. Up until recently, it was thought that by creating an expansive network and creating several clusters, the availability could be increased proportionally. However, there are findings that show that High Availability decreases when there are more components that are added to the system. This means that instead of improving the process it is instead undermined by the installation of additional components. The reason for this, according to Chee-Wei Ang, is that the more complex a system the more potential failures arise (Ang 2007). Since there are more systems to monitor, it becomes more difficult to point out exactly where the problem is. This can be compared to a complicated plumbing system wherein it becomes difficult to find the source of the leak. Though it has been argued by experts that a number of highly available systems utilize a simple design architecture which features high quality multipurpose systems. Yet even with this, it cannot ignore the basic fact that theses systems still require constant upgrading, patching and maintenance. The recent developments in this field include the creation of more advanced systems designs that streamline and facilitate the maintenance of systems without the need for compromising the availability. This has been achieved by doing load balancing and more advanced failover techniques. It is admitted, however, that while there are several developments, like all hardware devices these systems are also prone to human error and typical wear and tear which cannot be avoided though their effects can be mitigated by the introduction of more effective and efficient means.

From market research to proposal Assignment Example | Topics and Well Written Essays - 750 words

From market research to proposal - Assignment Example The taxi business within the surroundings of Lessos is strong and growing. The population is cosmopolitan of approximately 400,000 people and the community is dynamic. The area has low unemployment rates partly because the economy is diversified. In addition Lessos has world renowned museum that attracts tourists and people to the region. The taxi will target both direct consumer business and commercial business. Consumer accounts are usually cub accounts and payable immediately. All taxis are dispatched to the customers’ place of business and their trademark will be cleanliness of the taxi and driver as well as their quick response to customers. Currently there are only two taxi cabs in Lessos area.Bekiro taxi is the largest one and could be considered potential competitor. This is mainly because they are skilful and experienced in handling large numbers of clients. In addition they have a fleet of 52 vehicles and have most of the prestigious accounts in town. The other taxi company manages to generate profits yet they have a small income base and driving outdated equipment in poor condition. Prices are fixed by the city using regulated meters. Increases are usually annual as a result meter errata is usually high in Lessos area. The only metered challenge that can pose as a problem is the metered waiting time which can be adjusted. Most taxi companies do not offer to take credit cards hence locking out potential customers. If this challenge is eradicated a wide range of people would consider taxi as a better substitute to bus services. Riverroad taxi will carry out its operations in a unique way. The concept will be drivers to own their own vehicles and operate in accordance to the company’s policies and procedures. This concept will allow the company to make savings by avoiding costs associated in operating a fleet of vehicles such as maintenance costs. The revenue from the taxi operations is based on one factor; operations fees.

New Paper Publishing on the Verge of Extinction Essay

New Paper Publishing on the Verge of Extinction - Essay Example In events where the newspaper is state-owned or is a mainstream medium, it is likely to be extremely centralized and as a result, requires important investment and resources. In other words, this can be heavily influenced by the government through various mechanisms and forms of control. On the contrary, the digital media is radically dissimilar in terms of its characteristics. In its implications, the new media that is; the internet can be used for both â€Å"points to mass communications as well as point to point and mass to point message distribution†. They tend to be tremendously de-centralized and require very low investment. For instance, a blogger only requires having a computer and internet connection and one is able to get the breaking news while in the house and without necessary moving out to collect the newspaper. As a result, it provides greater interactivity and public participation and is much more difficult to fall prey to control. Reflecting on the above under standing, one can deduce that critics choose the new media over the newspaper due to its benefits.In most countries, the new media which comprise of the television, the radio and the internet has gain popularity and acceptance because of the need to have free information flow. This has been given the first priority since the mainstream media that is, the newspaper is perceived to be controlled by the government. In that sense, it does not provide secretive information concerning government matters, unlike other platforms such as Twitter. The nature of the internet has made it possible for online newspaper to be in operation as it is easy to join (Mahmud, S. (2009). A case study on the country of Malaysia reveals intense changes in the media context over the past few decades. Beginning with a controlled media environment where the print media worked under an annual licensing scheme and broadcasting media were state-controlled. Malaysia

Ethics Essay Example | Topics and Well Written Essays - 1000 words - 9

Ethics - Essay Example In Michael Pollan’s essay, he protested against the ill treatment of animals when they are slaughtered for us to eat. He protested against suffering albeit it is not about human suffering but of animal suffering. Nevertheless, both protested against something, Martin Luther King, a legendary civil rights leader that helped end the discrimination against the Negro while Michael Pollan is a reputable animal rights activist known for his advocacy for animal rights and against artificial method of growing agriculture. In protesting against animal cruelty and suffering, Pollan used the rhetorical technique of personification and analogy to be able to reason in behalf of animals whose suffering he intends to mitigate if not end. Personification is a rhetorical technique of giving objects or animals human-like attribute and qualities. He also used analogy, which is a rhetorical technique used to compare and reason similar instances. These devices of using personification and analogy are necessary for Pollan to use for him to elevate his subject (which are animals) to the province of human beings so that he can effectively argue for them. Martin Luther King on the other hand used a different rhetorical technique due to the nature of his letter which was an open letter by nature (it was addressed to clergymen, plural) to be read by anyone of his constituents and not expecting for a formal reply because he was coming from jail and was addressed to a lot of people. Thu Martin Luther King used rhetorical question/remarks in his letter whereby he posed a lot of questions in his call to action for the Negro to continue to assert through non-violent means to end segregation, discrimination and injustice. Thus his letter was peppered with rhetorical questions and remarks which numbered more than 28. Some of these rhetorical questions read as such; "How can you advocate breaking some laws and obeying others?" Is not segregation an existential expression of man's tragic s eparation, his awful estrangement, his terrible sinfulness? Isn't this like condemning a robbed man because his possession of money precipitated the evil act of robbery? Isn't this like condemning Socrates because his unswerving commitment to truth and his philosophical inquiries precipitated the act by the misguided populace in which they made him drink hemlock? Isn't this like condemning Jesus because his unique God consciousness and never ceasing devotion to God's will precipitated the evil act of crucifixion? One many think that these rhetorical technique is inflammatory that borders to anger. But it has to be noted to put the letter in proper perspective that such letter is Martin Luther King’s call to action. In a way his way to vent his frustration over the inaction of the church and the Negroes but was not said in anger as he clarifies in the letter â€Å"In deep disappointment I have wept over the laxity of the church. There can be no deep disappointment where there in not deep love†. It is difficult to compare to the same level Pollan’s advocacy for animals with King’s civil rights movement. King was virtually upholding human dignity for the Negro to be treated as human beings while Pollan’s argument almost called for animals to be treated with relative dignity as he asserted for ending their suffering and

Picasso's Works at Metropolitan Museum of Art Essay

Picasso's Works at Metropolitan Museum of Art - Essay Example The essay "Picasso's Works at Metropolitan Museum of Art" explores the famous museum and analyze Pablo Picasso's artworks. Spanish-born artist Pablo Picasso is One of the undisputed masters of modern art. His initial Blue Period of 1901-04 is marked by the monochromatic focus on that particular color and subject-matters defined by ‘a particular cast of characters: lonely, suffering, poverty-stricken outcasts from society’. This morphed into the brightened tones of the Rose Period lasting two years, which featured the first appearance of circus performers in his paintings. Yet a transitory revolution was on its way, sparked by his association with Braque, whom he met upon moving to Paris. By 1910, Analytical Cubism was erupting, defined by the pictorial deconstruction of an object to produce a conceptual (as oppose to perceptual) image of an object. After two more years came Synthetic Cubism, with its revolutionary collages. After World War I Picasso broke with Braque and began moving towards Surrealism. The significance of this cannot be underestimated, as ‘the Surrealist movement moved Picasso in a direction including new imagery and vocabulary for emotional expression, and he incorporate violence, psychic fears, and eroticism in his works’. This is the period of the painting hung before me at the Metropolitan Museum of Art, 1934’s Girl Reading at a Table. Color is my first impression—the warmth of the red, orange and yellow against a black background with hints of blue and green. A woman with white skin and hair and an elaborate green garland around her head is reading at a tall and simple table. One feather-esque hand touches her face while the other secures the book that so thoroughly captures her attention. Her fair skin features slight echoes of pink on her cheeks and neck, and her head is at such an angle that her pale hair falls before her eyes. Also on the desk is an amorphic yellow lamp and a tall and curving po tted plant in a brown container rises from the ground. This still thriving plant and the wreath adorning her hair bring a form of nature inside this space. Although the contents of the room are compressed within the frame of the painting, there is no awkwardness in the composition. The straight table legs are wonderfully offset by the gorgeously flowing lines of the red and orange dress as well as the plant and the yellow light flowing from the small lamp that brightens the dark night scene. Yet there is something young about this woman at the oversized reading table, and that is

Freemasonry and the Eternal East Essay Example | Topics and Well Written Essays - 1000 words

Freemasonry and the Eternal East - Essay Example What then are these symbols These are the symbols of the Fraternity which reveal the inner most spiritualities of life. In the true tradition of how Masonic idealism, along with the profounder aspects of the notions of a Fraternity this essay will discuss the journey of the Freemason to find reality,to find God as Manly P. states "Infinity mocks our puny efforts to imprison it in definition and dogma. Our most splendid realizations are only adumbrations of the Light. In his endeavours, man is but a mollusc seeking to encompass the ocean. Yet man may not cease his struggle to find God. There is a yearning in his soul that will not let him rest, an urge that compels him to attempt the impossible, to attain the unattainable." Manly .P goes on to state the relationship of the freemason with his soul which is heaven bound and takes the freemason to a new realm of peace and happiness. For him a mason is a true mason due to his true, pure and well prepared heart which makes room for the fraternity of builders. Once he is ready he will begin his journey to the East to search for what is lost-what he is meant to find. The eternal paradox is that freemasonry is not a philosophy of life after death.It is a philosophy of spiritual growth and spiritual healing.It is the paradox of this philosophy is that you can walk for miles and miles and wind up finding happiness at your own door. Many writers refer to freemasonry " spiritual ethics" of mankind and thus it is more than a religion.(Manly P.)As the Mason graduates from an average to a Master Mason this coming of age and blossoming from a student to a teacher as assumes the position of a "the sun (as a ) a great reflector of light, who radiates through his organism, purified by ages of preparation, the glorious power which is the light of the Lodge"(Manly P)The Master Mason has the great snake Hydra, passing through it and this will illuminate him with the rising sun towards the "immortal" East which is his end and beginning . At this end the True Master seeks many beginnings and many ends to fraternity's as his students now make his own journeys and embark upon new destinations of the self. At this moment of loneliness the Master Mason is in the moments of the finding of himself as Manly P. notes "The temple is finished and in my faithful Master is found the missing stone." This is a moment of transformation. A kind of a spiritual death and rebirth when mind and the heart of the Master Mason who has come so far will be in perfect harmony as he looks towards the eternal East the wisdom and light of which he has sought through out this journey. Freemasonry points towards the soul of the man reaching its highest understanding, the coherence and wholesomeness that comes forth from an eternal centre, and comes full circle in his search for the beauty of completeness, inner peace and in essence God. But then we come to the final query.Is this a philosophy of a life after deathWhat and where does death stand here.If we speak of death as the transformation and the journey of the Freemason during his walk to the

Human Resources Management JC Penney Essay Example for Free

Human Resources Management JC Penney Essay JC Penney is ranked number 153 in the fortune 500 company list in the United States for the year 2012. They are one of the largest companies, and have been around for one hundred and ten years. Recently, Management has embarked upon new strategies to improve the company and create a better shopping experience for their customers. To do so, some of their sales tactics, as well as employee training to ensure a successful transaction, as well as satisfaction of customers has been examined and improved greatly. JC Penny has embarked on a new sales strategy to boost sales for the Christmas season. Starting Black Friday through Christmas Eve, employees will be handing out more than 80 million small, holiday-themed, circular buttons to customers. This is a ploy used to increase sales, since behind each button is the chance for customers to win great prizes. This is believed to be a better approach than mailing out coupons, since it ensures customers visit the store; increasing sales and giving them a cut above the rest of their competitors. Apart from using this strategy, the company has recently embarked on marketing strategies to equip employees with the necessary knowledge and tools, to improve sales on an everyday basis. Some of these includes: new pricing strategies, new logo and advertising. What they have done with their sale pricing strategies is made their sale prices into everyday low prices for customers to enjoy yearly. In addition to that, there is also easy to decipher tags. JC Penny is changing the way sales are distinguished by using a new tagging system to identify different prices. A red tag shows an â€Å"Every Day† price, a white tag is a â€Å"Month-Long Value†, and a blue tag shows the â€Å"Best Price.† This provides clarity for customers and makes it easier for them. New logo and advertising also has great influence on customers mentally. According to their press release,â€Å"the new JC Penny logo, which combines the elements that have made JC Penny an enduring American brand, by evoking the nation’s flag and JC Penney’s commitment to treating customers fair and square.† This make customers feel welcomed and appreciated and causes an increase in activity among the population of the United States. However before this can be possible, there must be employees who are competent enough to handle the task. For this purpose there are strategic processes which must be adhered when hiring new workers. This is believed to help in obtaining the best suited applicants for the job. These include individuals who are willing; and also share in the vision of the company. The process by which applicants are recruited into the company is similar to that of most business places; which takes the form of an interview. The interview process is intense and helps the employer to test many different skills and attributes of the employee. This is necessary since it allows employers to meet with potential workers face to face. Therefore it helps to distinguish if they are able to represent the image of the company physically both in attire and expression. In addition it helps employers to screen potential candidates to determine the most honest and experienced candidates. Also it helps to find out the punctuality of employees, something that one has to take into consideration; since unpunctuality can lead to upsets and setbacks in a business. It will also help to give an understanding of the knowledge the prospective employer have of the company. By knowing this, one can be able to tell if potential employees know what is expected of them. After the hiring process is over, the staff must be competent enough to deal with customers. They should have the knowledge and experience to do this in such a way as to build long term relationships with customers. This is to ensure smooth transactions and to avoid the loss of customers through unfriendly habits. JC Penny often provided training for new staff to ensure that they are able to understand and display the image that they would want to portray by the company; to ensure customer satisfaction and avoid hostility and unfriendly approach. One of the training programs offered by JC Penny for new employees is the planning and merchandising trainee program. This helps to give trainees the opportunity to experience first hand how buying, planning, allocation and inventory management integrate to produce products in JC Penny stores nation wide and on jcp.com. The 17-week training program is fast-paced and high-caliber. It gives employees the opportunity to gain insight into store environment processes, visit a logistics center, attend specialized training classes, and more. It also fosters interaction among the staff since Planning and Merchandising team members work side-by-side with other trainees throughout the entire process. A host of projects, activities and hands-on training also helps to facilitate learning; making the process enjoyable for participants. Having senior managers mentoring and coaching you to success will only lead to great achievement. Apart from training of new applicants, development training is also very important in the process of continuing to acquire success. This is because as time change so too do people and therefore strategies that were effective ten years ago may not be as successful today. For this purpose companies have to continue to train their employees so they will be able to comply with the changes of society; since strategic training received over a decade ago won’t be profitable in the workplace today. JC Penny provides sales associates with the skills they need to help the company achieve their business objectives in a challenging, supportive learning environment that fosters achievement. They are given the opportunity to build their skills and improve hands on relationships with customers; as they obtain experience to promote development. Associates typically are trained for a particular department, such as home decor or women wear, but may rotate from department to department based on need; they will also complete additional training for other departments. Helping them to be well rounded individuals who will be equipped enough to fill in where ever they are needed in the company. Therefore this additional training helps employees to be better equipped than when they first entered the workplace; increasing competent performances, and improving their ability to handle situations. In addition to normal rotation training, employees also have the opportunity to participate in developmental workshops offered by the company for which they qualify. Therefore this will help to mold them into very capable young individuals, with great experience for future endeavors. Because of the sales force strategies used at JC Penny, the company is noted as one which has both the interest of employees and customers at hand. The training offered to their staff is well executed and well received; resulting in JC Penny being described as a company that turns jobs into careers. In addition, it also creates innovative ways for customers to view the shopping experience; since the sales tactic they use make the experience much more easier, straight forward and convenient than most of their competitors.

Tata Motors of India

Tata Motors of India INTRODUCTION : Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). The company is establishing a new plant at Sanand (Gujarat). Tata Motors, the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Tata Motors is also expanding its international footprint, established through exports since 1961. The foundation of the companys growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge RD. With over 2,000 engineers and scientists, the companys Engineering Research Centre, e stablished in 1966, has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, Indias first fully indigenous passenger car. In January 2008, Tata Motors unveiled its Peoples Car, the Tata Nano, which India and the world have been looking forward to. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, RD is also focussing on environment-friendly technologies in emissions and alternative fuels. WHAT IS MARKETING? â€Å"The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time†. IT is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably. WHAT IS MARKETING PLAN ? A plan is a way of achieving something. Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a television station, customers will automatically flock to purchase their product or service. This is true to a certain extent. Some people are likely to learn about your invention and try it, just out of curiosity. But hundreds, even thousands, of other potential customers may never learn of your business. Companys aim is not only to attract and keep a steady group of loyal customers, but also to expand customer base by identifying and attracting, new customers and to reduce risks by anticipating market shifts that can affect companys bottom line. So, Proper marketing plan is needed and it should include market research, business location, the target customer group, competition, the product or service being sold, budget, and advertising and promotion. PRODUCTS OVERVIEW OF TATA MOTORS : Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenisation which has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-design, development, manufacturing, assembly and quality control, is carried out meticulously. It involves five categories of product manufacturing. Passenger cars Utility Vehicles Trucks Commercial Passenger Carriers Defence Vehicles IMPACT OF AUTOMOBILE INDUSTRIES IN INDIA : A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the canvas of Indian economy. Today it is fully capable of producing various kinds of vehicles and can be divided into 3 broad categories : Cars, two-wheelers and heavy vehicles. India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. NEW PRODUCT TO BE LAUNCHED IN THE CATEGORY OF PASSENGER CAR : ECHO FRIENDLY ELECTRIC CAR : As of 2002, there were 590 million passenger cars worldwide (roughly one car per eleven people).Around the world, there were about 806 million cars and light trucks on the road in 2007; they burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially inChinaandIndia. Most automobiles in use today are propelled bygasolineordieselinternal combustion engines, which are known to causeair pollutionand are also blamed for contributing toclimate changeandglobal warming.Increasing costs of oil-based fuels, tightening environmental lawsand restrictions ongreenhouse gasemissions are propelling work on alternative power systems for automobiles. Efforts to improve or replace existing technologies include the development of hybrid vehicles, and electric and hydrogen vehicleswhich do not release pollution into the air. Tata Motor is looking forward in this direction. CURRENT MARKET SITUATION AND COMPETITION : The company reported a 12.7% rise in net revenue to just over  £1 billion in a three-month period ended on September 30 and half way into the financial year 2009 its profit before tax was up by 33% at  £194 million on revenue 2.7% ahead at  £1.89 billion. Passenger Vehicle(PV) industry sales volume, including exports, crossed the 1mn mark. The PV market is highly competitive with 13 players in operation, out of which 9 are global majors and compete in the market with over 55 models across 9 segments. 80% of the market is for vehicles below Rs 0.5mn. Tata Motors ranks as the second largest car manufacturer behind Maruti Udyog. The primary competitors of Tata Motors are Ashok Leyland in the commercial heavy vehicle segment and Maruti Udyog and Hyundai are in the passenger car segment. Volvo has been increasing its investment in the automotive sector in India and so have a wide range of other international companies from Europe and America. DISTRIBUTION NETWORK : Tata Motors dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. The 28Tata-Fiatdealers, who together have 44 outlets, are located in 11 cities. SWOT ANALYSIS : STRENGTHS : The internationalization strategy to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. The company has a strategy in place for the next stage of its expansion. It is focusing upon new products and acquisitions, also has a programme of intensive management development to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for both companies. WEAKNESSES : The companys passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Tata has not got a foothold in the luxury car segment in its domestic market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? OPPORTUNITIES : In 2008 it had added the Land Rover and Jaguar, two of the Worlds luxury car brands to its portfolio by purchasing it from Ford Motors for UK. And will undoubtedly off the company the chance to market vehicles in the luxury segments. Tata Motors Limited acquired Daewoo Motors Commercial vehicle business in 2004 for around USD $16 million. Nano is the cheapest car in the World retailing at little more than a motorbike. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! The new global track platform is about to be launched from its Korean plant, at a time when the World is looking for environmentally friendly transport alternatives. New and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. THREATS : Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore company has to catch up in terms of quality and lean production. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. Rising prices in the global economy could pose a threat to the company. COMPANYS GOALS: The companys goal is to strengthen its leadership position in the Indian market, maintain operational excellence, and expand its international business in selected countries through organic as well as inorganic growth initiatives. COMPANYS OBJECTIVES: MARKETING : Introduce new product with high-tech features and as per market environmental conditions. Achieve an annual growth rate of at least 15% and market share up to 35-40%. Promote the new product through strategic alliances with advertisement and by organizing promotional events. FINANCIAL : Generate sales of approximately Rs 100 crore in year one and increase sales 10% annually. Capture and maintain a gross margin of 20-25%. Achieve positive net worth by next 2-3 years. TARGET MARKET SEGMENT : Tata Motors will target following two market segments : 1. Middle class Family : This is the group of customers who dreams to buy product which is market competitive and inexpensive. 2. Youngsters : This is the group of customer who believes in being with modern trends and technology. MARKETING STRATEGY : Tata Motors believes in technology for tomorrow. By looking at the Marketing strategies of TATA motors, the SWOT analysis can clearly tells why Tata Motors marketing strategies is one of the successful stories in automobile industry nowadays. Tata Motors Company is able to produce more than 4 million different types of vehicles, since the company began in 1945. The 4 Ps : The Marketing Mix(MM) model (also known as the 4 Ps) can be used by marketers as a tool to assist in implementing the Marketing strategy. The function of the MM is to help develop a package that will not only satisfy the needs of the customer within the target markets, but simultaneously to maximize the performance of the organization. Product Price Place Promotion PRODUCT : Every business started from 0, from no one knows it until everyone know it. Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. In future an Electric Car will be in high demand by the point of view of rising Gasoline rate and air pollution worldwide. PRICE : There are various factors to determine a price of a car, such as market condition, cost incurred to build a car, profit by company, dealer profit. Giving discount every month and special promotion for certain type of vehicle is one of the strong strategy used by Tata Motors. So, company will make every effort to maintain a competitive pricing policy with approximate 10-12% profit margin PLACE : Place of dealership does play an important role. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership. Company has the biggest market of Indian population . It has also tie-up with another foreign automobile companies to export the products internationally. PROMOTION : During the first year of operation company will present new product in industrial events like Auto Expo, and will evaluate advertising campaign through the media like Television, Radio, Posters etc. After launching the product it will provide test-drive at show rooms and introduce high-tech features of the new product to the customers.