Gillette Case Analysis

Robert Carril Advanced Strategic Management Spring 2011 4/19/2011 The top hat Deal Gillette Could Get? Background Gillette, the consumer products bodied entity based out of mom had a 100 gain year history and was take up cognise for its shave business, but the company overly controlled some(prenominal) other consumer products flaws including Oral-B toothbrushes and Duracell batteries. These two businesses but produced about $2 meg in annual revenue and complemented Gillettes consumer product brand line-up. Proctor & hazard (P&G) was a consumer products corporate giant as well and was well known for its various brands and products within the soap, shampoo, laundry, detergent, and nutrient and beverages industries. P&G also had a strong heading in the health and mantrap care segments which complemented and sometimes overlapped several(prenominal)(prenominal) products at Gillette. In total, P&G owned a portfolio of approximately 150 well-known brands t hroughout several polar consumer segments. On January 27, 2005, James Kilts, chief operating officer of Gillette and Alan Lafley, CEO of Proctor & Gamble had orchestrated a $57 one thousand thousand acquisition of Gillette by Proctor & Gamble.

The acquisition would in burden create the institutions largest consumer products company and likely film an end to several aggressive and non-aggressive acquisition attempts of Gillette over the bygone several decades. The declaration of the proposed acquisition initiated an instant investigatory answer from several stakeholders involved, expressly shareholders, m edia, and state and federal government rest! rictive bodies which swooped in on the transaction. Key Problem With several winder participants in the transaction whole standing to reap long payouts, was this proposed merger and acquisition a fair deal for Gillette shareholders or was it mainly a notes making deal for a precise few? This was the head teacher on several spates minds during and after the announcement and proved to be a point of intense examen during the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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